TRACTOR AND FARM

EQUIPMENT LIMITED

GOKUL S
1ST YEAR

PGDABM
CCSNIAM

 SECTOR PROFILE (TRACTOR SEGMENT)

TOTAL MARKET SIZE -- > 500000 NUMBERS
MAJOR PLAYERS
1. MAHINDRA TRACTORS 38 PERCENT
2. TAFE 25 PERCENT
3. JOHN DEERE 9 PERCENT
4. ITL(SONALIKA) 9 PERCENT
5. NEW HOLLAND 6 PERCENT
6. ESCORTS 10 PERCENT
7. OTHERS 3 PERCENT

 SECTOR PROFILE(CONT..)
MONSOON PLAYS A MAJOR ROLE
10 PERCENT DIP IN SALES 2015-16 DUE TO MONSOON FAILURE.
THOUGH MONSOON FAILURE, TAFE WITNESSED A LITTLE CHANGE IN THEIR
TURNOVER
DUE TO GOOD MONSOON(2016) THIS YEAR IT HAS BEEN EXPECTED A RAISE
OF 10 PERCENT IN TOTAL MARKET
THIS YEAR STARTED WITH AN UPWARD TREND IN SALES.

COMPANY PROFILE
INCORPORATED IN 1960 IN CHENNAI
CHAIRMAN & CEO MALLIKA SRINIVASAN
TURNOVER INR 93 BILLION(2014-15)
PRESENCE- 85 COUNTRIES
PRODUCTS TRACTORS, FARM EQUIPMENT, HARVESTERS.
HOLDS 25 PERCENTAGE OF INDIAN TRACTOR MARKET
THIRD LARGEST TRACTOR MANUFACTURER IN THE WORLD.
ACQUIRED EICHER IN 2005
55 YEARS OF COLLABORATION WITH MASSEY FERGUSON AND AGCO
TRACTORS USA

 SALES TREND

IN 2015-16, NET TURNOVER IS AROUND 90000 MILLION INR.

 SALES CHANNEL
1. DEALER NETWORK
2. EXPORTS

. SALES STRATEGY
1. PRODUCT TRAINING
2. SERVICE SUPPORT(MORE THAN 1000 DEALER WORKSHOPS)
.CUSTOMER SATISFACTION
.DOOR STEP INSTALLATION
.FEEDBACK
3.PARTS SUPPORT(GENUINE SPARES)
FUTURE:
TO INCREASE THE SALES TURNOVER WITH NEW TECHNOLOGY IN GENSETS AND
ENGINES.

THANK YOU