Explore India Ltd.

BY
Nikhil Gupta
Saurabh Ashok Thadani
Sharun Alipuria
Srikanth Konduri
Tushar Gupta
Varun Joshi
Vinayak Saksena

About Explore India

Ltd.
Mission : To promote the famous and little
known places in India that have an
undeniable charm.
Explore India Ltd. is currently a start up
company in tours and travels sector.
Expansion Plans : Hospitality industry
Found potential opportunity in the form of
Delhi Commonwealth Games 2010.

Services Offered
Travel booking
Boarding and lodging
Car rentals
Sightseeing
Foreign Exchange services
Visa Consultation
Travel Insurance

Competitors Data

SOTC market leader 35% p.a. growth,

distribution network of 130 sales outlets and
about 3500 travel agents across India.

Serves about 20 million

customers every year, services to
4500 locations in more than 100 countries
Other local competitors include Kesari and
Raj Tours & Travels

Expansion Plans
CWG 2010 : A platform to kick start
Cater to a fraction of 53,000 tourists
expected to visit Delhi during the CWG
2010
Believe that the Indian tourism industry
is still unexploited
Offer customized and integrated stay and
sightseeing packages.

Marketing Strategy

Target Audience
i.
ii.
iii.
iv.

Potential Users
Actual Users
Occasional Users
Habitual Users

Customerisation

Presence
Advertisements

CWG 2010
19th Commonwealth Games
To be held in Delhi b/w 3rd and 14th
October 2010
85 participating nations
260 events in 17 disciplines
Expected 2,00,000 tourists
Most expensive Commonwealth games
ever
Being recognized as the first ever Green
CWG

OB-SER-VA-TIONS
Catering the Hospitality needs of Touring
Visitors
11000 new rooms around NCR
80% of FTA prefer at least 5-STAR Hotel stay
Trend of

With a focus on highly in demand tourist

regions as Agra & Jaipur

?
Explore India now explores &
quantifies the Opportunity

Expected FTA in NCR during

October 2010
50000
45000

f(x) = 2783.37x - 5546902.04

40000

Estimated
value

35000
30000
25000
Linear ()

20000

47677

15000
10000
5000
0
1998

2000

2002

2004

2006

2008

2010

Add an extra provision of 12% for CWG to a estimated

value of approx. 53,000 FTAs.

Rate of Occupancy

Optimal Solution?

CONCLUSION
Estimated FTA 52,951 and Local 1,39,754
Average Room requirement per day 10,500.
Room Occupancy
reaches peak on certain day
will be minimum for few days

Of course, arent the numbers