Colins Car Retailing

Group -1
ABHISHEK AGRAWAL (H16061)
ARPITHA A SHETTY (H16070)
ARUNABHA AICH (H16071)
SANYA BHARDWAJ (H16101)
SRIRAM MAJETI (H16111)

Situational Analysis
Founder- Colin Ford(Relatively Inexperienced)
Services- Car detailing(washing, vacuuming and
waxing)
Charges- 80$-120$, profit margin 35 percent
Seasonal demand(High in summer)
Looking for enticing Avenues for Growth
Choice of techniques and Materials
Targeting other Consumer Segments
Customer relationship Improvement
Balancing Studies with Work

Problem
Lack of Time slots
Lacked Pick up and Drop service
Missing out on affluent and Busy Consumer
Segments
Competitors having more experience and
Premium Services
Manpower issues-Balancing Studies and
Employing Friends(Role Conflict)

Options Go Mobile
Provide Premium Services Such as Cut Polishing
Golf Course Partnership
Franchising
Sell & Wind Down

Criteria For Evaluation Cost

Profit
Mobility
Customer Satisfaction
Labor Demand
Sustainability- Both Environment and Self

Evaluation of Options
Options/
Criteria

Customer
Satisfactio
n

Labour
Sustainabili
Deman
ty
d

Cost

Profit

Mobilit
y

21

Cut
Polishing

16

Golf
Course
partnersh
ip

16

Franchisi
ng

17

Sell &
Wind
down

17

Go
Mobile

Total

Recommendation Short term:

GoMobile

Long Term:
Franchising

Action Plan
Start with phase wise implementation of
GoMobile.
This will lead to identification of areas of potential
customer base.
After successful identification of such areas, colin
can look out for franchising options in those
particular areas.