BRAND LICENSING

Licensingmeans renting or leasing of an intangible

asset. It is a process of creating and managing contracts
between the owner of abrandand a company or
individual who wants to use thebrandin association
with a product, for an agreed period of time, within an
agreed territory

Arvind Brands represent Wrangler, Arrow, Nautica, Jansport and Kipling. The Murjani Group
is the licensee for Calvin Klein Jeans, FCUK and Tommy Hilfiger. Beverly Hills Polo
Club (BHPC) is licensed to Spencers Retail. Character Licensing is another big licensing
segment of brand licensing in India.

MARKET STALWARTS
DISNEP
ARVIND
VIACOM 18

NEW ENTRANTS
MARIE CLAIRE
POLAROID
ARSENAL