THE CASE STUDY ON

Toyota Motor
Manufacturing, U.S.A.,Inc.
GROUP - 4
GROUP MEMBERS
Monica Batra
Nitin Suryavanshi
Kanchan Khandese
Mangesh Pote
Kunal supe
Ketan Mandlik
Mohnish Dudhe
Mahesh Sonawane
Mohammad Arshad
Mohammad Shoaib
INTRODUCTION
Company name : toyota motor
manufacturing, USA .Inc.
FACTS OF THE CASE
Toyota motors manufacturing faces
increasing problems with its seat supply.

Kentucky framed seat , is single seat

supplier for TMM.

KFS is responsible for the material flaws

and missing parts as the majors
encountered defects.

These problem are increasingly occurring

with an increase in varieties and demand
Problems of the case
Products proliferation problems with defective seats.

companys deviation from its normal production

plan and lack of a recovery system.

Run ratio dropped from 95% to 85%.

Too many cars needed off line operation of one

type or the another before they could go on
shipping.
Problems of the case

On april 27th the run ratio was down from

95% to a damaging 85%.

Producing the missing cars via overtime

capacity will cost TMM in excess of $16000
per shift.
SWOT Analysis of the case
Strength
Strong position and brand recognition
Strong focus on r&d
Strong global network
Diversified product portfolio
Weaknesses
product recalls affect brand image
Toyota largly dependent on few specific
customers for a majority of its revenues
SWOT Analysis of the case
Opportunities
Growing global automotive industry
Strong outlook for car market
Global expansion
Threats
Intense competition
Environmental regulation
Rising material prices
SOLUTION OF THE CASE
Design review needs to be done to see if so
many different seat styles are actually
necessary.
Defective items need to be fixed on
assembly line and not postponed.
Problems should be resolved by notifying
the suppliers of defective seats.
Actions should be resolved by notifying the
suppliers of defective seats.
Risk and contingencies
TMC might not feel that the variety
of seats could be reduced.
KFS might not be able to react to
the increased demand.
KFS could refuse to adopt TMM and
TPS procedures.
THANKYOU