TATA Swatch

Creating low-cost water

purifier which saves millions of
lives.

the cost of removing up to one

billion bacteria and 10 million
viruses from a litre of water
costs just $0.003.

the unit doesnt require

electricity to function-a crucial
reason for its success in semi-
urban India where power is
scarce.
Dominos Pizza
Using
local insights and global
expertise to make India their
biggest market.

their mid size pizzas to suit the

Indian middle class budget.

they created a scientifically

designed delivery system for
their 30 Mins or Free delivery
promise
INDIGO AIRLINES

good quality of service to their

customers at low fares.

Steepless ramps which reduce

boarding time .

Scanners that speed up travellers

who dont have the burden of
check-in bags.

Twitter handle that guarantees

personal response in 12 minutes
or less .
MAHINDRA TRACTORS
introducing Indias first 5% bio-diesel tractor B5

the first tractor manufacturer in the world to be awarded

the Japanese JQM award for quality.

Mahindra Shaan- Indias first multi-utility tractor with

which one can perform farming activities and can be
used for transportation.

Mahindra make the Indian farmers life so much easier.

These technological innovations that have kept

Mahindras at the forefront of rural development

Mahindra Tractors become one of the top three tractor

manufacturers in the world
 MARICO

In the 1980s when Coconut oil was sold in tins,

Marico thought ofPlastics- the benefits being it
is cheaper, attractive and convenient to pour.

issue that arose was freezing of oil in winter.

Hence they innovated with awide-mouth

bottle with spout.

they launched Parachute Jasmine, Hair & Care

and Shanti Amla and captured a significant
market share.

Saffola was a popular brand for Marico but they

faced issues like irregular supply of the seeds as
well as high prices.
blended edible oil- Saffola Tasty and Saffola
SHAADI.COM
It had earned the title of being
theworld's leading matrimonial
website for Asiansby 2008.

In 2009 it collaborated with Star Plus to

produce India's first marriage-based
reality television show.
In 2012 itlaunched the Facebook game
Angry Brides to bring awareness to dowry
abuses in India.
In 2014, itlaunched Shaadi Cares, a social
initiative to educate and empower women
regarding marital issues, including dowry
and domestic violence.

An innovation that made match-making

synonymous to cash-making in India
 Ambuja Cement
Introduced sea-borne transportation, which
improved cost efficiency and allowed the company
to tap the under-served domestic coastal markets.

Introduced the concept of Split-Plants as a

solution to the bottlenecks of transportation.

The preliminary stage of the cement production

process that enabled to reduce the weight of the
material was carried close to the mines.

The next step of cement manufacturing (grinding

and packaging of raw materials) was carried at
facilities close to the market.

This enabled the company to respond quickly to

any change in market dynamics