ATTN: Napa

Its Time to Talk

Pitched by Emma Ware, Mary Cate Cahill, and Alex
Fernandez
Umbrella Idea
How to Talk to People How to Talk to People While:

Without:
Being Open-Minded

Being Rude
Listening (Not Just Hearing)

Being Illogical
Sharing opinions

Being Inconsiderate
Main Goal: Peer Support Video
How to Support a Friend Going Through a Tough Time

Dont give any advice, just listen to what they are saying

Make sure that you understand what they are saying by using clarifying

questions

Validate what they are saying, unless its negative about them

Using words like I understand, Help me understand, or Its okay

Why Should You Care?
Napa County has a suicide death rate that is higher than both the statewide average and the Healthy

People 2020 objective of 10.2 or fewer suicides per 100,000 people.

Between 1999 and 2009, the suicide rate in California averaged around 9.4 per 100,000 individuals;
national averages are around 11.1 per 100,000.

Between 2008 and 2010, there were 47 suicides in Napa County, a rate of 11.5 suicides per 100,000

people. The statewide rate is 9.7 suicide deaths per 100,000, according to the 2013 Napa County

Comprehensive Community Health Assessment.

For people aged 65 and older, the suicide rate was 21.6 per 100,000 the highest rate of any age group

in Napa County.
How We Would Show This (Resources)
People going through tough time if they are willing to share story
Friend who notices their friend struggling and want to know how to help

Based on personal preference of actor if they want to show identity

Basic interview type shots

Two tone videos

Friendly and supportive for younger audience

Serious, yet welcoming (reassuring) for older audience

How This Will Help Napa: End Result
spread awareness

Create a more accepting and welcoming community

Help school environments

Helps people who are lost in how to begin with this topic

Can go world wide

Napa become example community that others copy/strive to become
Lead by example
Thank You!