Pinterest

Billboards for the Internet

Compan
yOvervie
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What is Pinterest?
Pinterest was founded in 2009
Founded by Ben Sibermann, Evan Sharp
& Paul Scarria in Palo Alto, California
Pinterests goals is to connect everyone
in the world through things they find
interesting
Pinterest is a virtual pin
board
Hello!
Interest Boards
Pin - An image posted to Pinterest
Pinning - The act of visually sharing content

Board - A set of theme-based pins

Repin - Reposting somebody elses pin
Is Pinterest
Disruptive or
Sustaining?
Disruptive or Sustaining
Technology
Disruptive Technology Sustaining Technology
Disturbs existing market Improves existing
and value network to create technology and expands
new market market
Pinterest- A Sustaining Technology
Improved the Social Media market
Improved the way in which people communicate with each other
Improved the way in which people buy things online
Improved the way in which people conduct searches online and complete
transactions online
Business
Model
Hello!

Source: Business Driven Information Systems (Paige Baltzan Cameron Welsh , 4)

Open Source
Software
Open Source Technology
Pinterest is developed on an open-source environment using
technologies like Hadoop,MySql, Node.Js
Contribute to open-source environment through projects such as:
TeleTraan - Pinterest's Deploy System
Secor - Log persistence system
Bender - library for creating load testing applications
The entire repository is available online in GitHub

Why Open Source?

Cost Effective
Flexibility
Community Driven
Quality
Web 2.0
Web 1.0 or Web 2.0?
Dynamic Content
Interactive experience
Collaborate and share information through social
media, blogs etc.
Work together better
Challenges
Facing
Pinterest
Challenges
Copyright Infringement Issues
Pinterests ongoing efforts to enforce copyright laws and
oiguard protected content

Use AI to filter content

Use Machine Learning to find copyrighted pictures
Thank You!
Questions?