Core competencies of TTD

By group-4
PGPJ01043 RAJAT SETH
PGPJ01045 SAHIBA RASTOGI

PGPJ01046 SATHEESHKUMAR D

PGPJ01047 SHIVA JALHOTRA

PGPJ01048 SIDHANT NAIN

PGPJ01050 SRIRAM GOWTHAM R

PGPJ01051 SUPRIYA

PGPJ01053 THAKOR DARSHAN VIJAYKUMAR

PGPJ01054 VIKAS YADAV

 Core Competencies
3 Tests for gauging core competency of an organization.
It should:

Adds value to the customers

Should serve multiple markets
Difficult to be duplicated
Competency # 1
Ability to maintain the hope that Darshan of Lord Venkateshawara will
lead to Moksha

Adds value
People have the belief that visiting the temple through hardship to get a view
of Gods idol atones their sins and thus this makes them to visit the temple
again & again.
Access to different market
Attracts devotees from all over the world giving impetus to tourism industry,
small time vendors (incense stick, idols, flowers etc), food and hotel industry.
This perception is difficult to duplicate
Competency #2
Efficient Management Skill of the trust
Adds value
o Efficient queue management at the Temple, using differential pricing
system
o Availability of time-efficient and comfortable transport facilities to
Tirupati, including all modes of transport
o Providing free food and Prasad to about 30,000 people each day
Access to different market
oTransportation market
oSupply-chain of food materials
Cannot be duplicated
Such efficient management skill is ingenious
Competency #3
Ability to maintain the quality and taste of Laddoo consistently at a large
scale

Adds value
It marks the completion of journey and a feeling of atonement is
achieved.
Access to different market
Supply chain of raw materials for Prasad
Generates employment at large scale
Cannot be duplicated
Patent is acquired for it.
 How do they preserve their competencies?
Use of differential pricing and improvised technologies for queue
management
Acquiring and preserving the patent for laddoos recipe
Continuous tie-ups and contracts with transport agencies, hospitality
and logistics agencies to improve the facilities
TTD has got Geographical Indication Tag (GIT) for laddoos, which
give only TTD the right to make and sell these laddoos