SUBMITTED TO

MS SARA
KHURRAM.

RE-LAUNCH
REASON OF FAILURE
Market segmentation was not defined.
Didnt provide awareness among consumers.
Price of Tapal 3in1 is equal or higher than the
competitors(Doodh Patti).
Tapal 3in1 had product quality and taste problems
in their product.
Lack of appropriate marketing strategy.
MISSION STATEMENT

we are at Tapal are committed to create

powerful brand for our diverse consumer base
CORE COMPETENCY.
Close to consumers through Brand Activation
Activities.
Product experience.
Continuous learning about the market.
Tapal provide product for every segment.
ANSOFF MATRIX
MARKET AND PRODUCT FOCUS.

Target Market:

Mainly students, employees, travelers and all

those are running out of time.
 MARKET AND PRODUCT FOCUS.

Demographic Segmentation:

Age between 18 50+

Middle or Upper-Middle social class.
 MARKET AND PRODUCT FOCUS.

Psychographic Segmentation

Individuals who hold a high value In their hearts

and mind for product that are time saving would
be part of market segment.
POINT OF DIFFERENCE
We are launching it in powder form for
convenience of our customer.
Moreover, it will also be available in 3 variants
of
Strong
Regular
Light
POSITIONING
Tapal 3in1 makes a distinct position in mind of the
consumers by using the sentence YOUR TASTE ON THE
GO". It means it saves time by offering a welcoming cup
of tea in just a single mix you can have a same taste
and boost of energy which you find in any loose tea or
doodh Patti.
So, it is positioned as a RTD( ready to drink)
MARKETING PROGRAM(4 PS)

Product: Instant tea which get ready in

less than 2 minutes, fulfill your need and
saves time.
1. Pour it
2. Mix it
3. Sip
Price: small SKU(Stock Keeping Unit) at
market price & Larger SKU lower than
competitor.
MARKETING PROGRAM(4
PS)
Promotion:
Hoarding and TVCs
Digital Marketing
Free Sampling
Place: Available in every grocery stores,
shopping malls, educational institutes,
offices, railway stations ,airport.
EVALUATION & CONTROL

By comparing the result, goals and sales of the

product Tapal 3in1 is going to evaluate their
product and bring changes accordingly.
Upgrade it according to response and lacking.
THANKYOU..