Presentation

Of Ideas.

By Chloe Birchall
Campaign Proposal

In this part, I will be discussing; Product,

Target Audience, Campaign Message,
Launch Date, Schedule Of Advertisements,
Location Of Advertisements, Legal & Ethical
Issues, and Code Of Practice.
Product

The product I am proposing is an advert

campaign for a charity shop with a focus on
fashion. My advertisement campaign with
feature 3 images. These image will consist of 1
landscape image which will be used on a
billboard, and 2 portrait images which will be
used in newspapers or magazines as well as in
bus stops. These images will feature clothing
that is sold in my selected charity shop.
Target Audience

The age of my target audience, is the age range is aged 16-19 years
old. This is because this age range can only get low paying jobs, so
cannot afford high cost clothing. This campaign will appeal to them
because this campaign is advertising stylish clothing at affordable
prices.
My target audience is also female, this is because, in a charity shop,
you are more likely to see womens clothing than you are mens. I am
also focusing on women because women go shopping more than men
do.
The social class that my target audience comes under, is lower/working
class. This is because people of this social status receive little income
and will be looking for quality clothing for affordable prices. This means
that they can save money and use the money they saved on more
important things.
The areas of which my target audience lives, will be poorer areas and
council estates. Places include, Orford, Whitecross, and Longford.
Campaign Message

My campaign message for this campaign is get

high quality clothing at affordable prices and
give money to an amazing cause.
Launch Date

The launch date of my campaign will be just

before the beginning of summer, as it will be
advertising summer clothes. This will be good
because my campaign will be advertising what
clothes will be available and my chosen charity
shop for summer at a relevant time of year.
Schedule Of Advertisements

1st Poster
My first poster will be released on June 5 th, 2017. It will be used to grab the
attention of my target audience.
2nd Poster
The second poster with be released on June 21 st, 2017. This will leave a
reasonable gap between advertisements giving everyone enough time to see the
first advertisement.
3rd Poster
The third poster will be released July 17 th, 2017. This is because the beginning of
summer is near and so people will be needing summer clothing soon.
All Posters
On August 7th, 2017, all of my advertisements will be released to show all of the
posters that have been released.
Close of Campaign
The campaign will end September 11 th. This is because this is the end of summer.
Location Of Advertisements

My campaign advertisement will be located firstly, far

away from my chosen charity shop, this will make people
interested and make them want to come closer. Each
advertisement after that will become closer and closer to
the shop, until my posters are in the town centre.
They will be placed in busy locations such as bus stops
and housing estates. This will be useful because my
target audience is working/lower class, so are more likely
to live in a housing estate, because they cannot afford
an expensive house, they will also not be likely to be
able to afford a car, so busses will be a popular mode of
transportation, therefore they are likely to see my
advertisements.
Legal & Ethical Issues

Legal
Copyright Ethical
Copyright means that I have to

Intellectiv
use my own work, which means
my own photographs have to be
used in my advertisements. It
also means that if I use my

e
charities logo, then I have to
give them full credit and not try
to pass it off as my own.
Deformation
Due to deformation, I can not
copyright
include any contact that can
harm someones lively hood or No stealing work
reputation.
or recreating
Obscenity peoples
Ethnicity, Sexist, Religion, Age,
Gender, Class and Disability.
images/ideas.
Code Of Practice

Privacy
Privacy law refers to the laws that deal with the
regulation of personal information about
individuals, which can be collected by
governments and other public as well as private
organizations and its storage use.
Misleading Adverts
You cannot lie about the price of the clothes or
items within the charity shop you cannot give the
wrong address if you are using the real charity
shop location.
 Plans For
Advertisements

In this part, I will talk about the;

slogan, typography, images,
colour scheme and logo.
Slogan

The slogan for my campaign is; Spend little

cash on looking flash and give to needy
children.
Typography

The font I am going to be using is

this is because it is because it is fun and
informal, to represent the children who will
benefit from the money customers will be
spending on clothes in Claire House. The idea
of the text font giving connotations of children
will make the audience of my campaign want to
support the charity.
https://www.fontsquirrel.com/fonts/3Dumb
?q%5Bterm%5D=CHILDISH&q%5Bsearch_check%5
D=Y
Images

Image One
The first of my images will be portrait, this is so it will go in magazines,
newspapers, posters and bus stops. The image will consist of a model wearing
clothes that have been bought from the Claire House charity shop. Any text in my
advertisements will be written as if they are on a piece of paper.
Image Two
The second image will be portrait also; this will feature another model wearing
another outfit that has been bought from the same charity shop. Again, any text in
my advertisements will be written as if they are on a piece of paper.
Image Three
The third and final image will be landscape. This image will be landscape so that it
will fit on billboards, the size of the billboards will mean that many people will be
attracted to them because they are large and eye-catching. The image will include
multiple models all wearing clothing purchased from Claire House charity shop.
All of the images will include the logo for Claire House Childrens Hospice.
Colour Scheme

The colour scheme of my campaign will be the

colours used by my chosen charity. Those
colours include; black, white, blue, and red.
These colours will be used because they are the
colours used in the logo for Claire House
Childrens Hospice.
Logo
The logo for my chosen charity
uses very basic colours, as
well as basic fonts.

I will try to show this in my

posters by using a very basic
colour scheme, and using the
colours used in the logo.

However, because it is for a

children's hospice, the logo
also features what looks like a
child's drawing of a face.
Therefore I will try and reflect
the childishness in my work.
 Sketches Of
Advertisements

In this part, I will be talking

about my sketches of my
advertisements.
Picture One
This is my first picture, it is
my only horizontal image.

This image is of someone

lying in grass on a park.
The park is also the setting
for the other 2 images.

This person will be wearing

shorts and t-shirt, both of
which have been bought
from the charity shop I am
supporting.
Picture Two
This second picture, shows
what outfit the model will
be wearing, as well as
what position they will be
standing in.

This person will be

wearing shorts and t-shirt,
both of which have been
bought from the charity
shop I am supporting.
Picture
Three

Picture three, will be

featuring a girl wearing a
summery dress from my
chosen charity shop.
Production Plan

In this part I will be talking about;

Date of Photoshoots, Dates for
Production, and the Budget.
Date of Photoshoots

Initial Shoot
The Initial Shoot, will take place between 13:30-
14:30 on March 6th.
Reshoot
The Reshoot, will take place on March 8th,
between 10:30-11:30.
Final Shoot
The Final Shoot will be taking place between
12:30-13:30 on March 10th.
Dates For Production

Start Production
Production will start 13th March, in PA.20.
Continue Production
Production will continue in PA.20 on the following
dates;
15th March
17th March
20th March

Finished Production
Production will finish on March 22 nd in PA.20.
Budget

Equipment
Camera Canon 1100D
Travel Fair - 0
Costume
Costume One
Shorts - 1.50
T-shirt - 1
Costume Two
Shorts - 2
T-shirt - 2
Costume Three
Dress - 3

Total - 9.50