In Search of...

Team 2: , , ,

 I. Case Summary
A. Founding Google

B. Philosophy

C. Technology

Contents D. Management

E. Working Envirionment

F. Social Impact

G. S.W.O.T. Analysis

II.Questions & Discussion

I.Case Summary
 I. Case Summary

A. Founding Google
 I. Case Summary

B. Philosophy
1. Service that focus on the user
2. Do one thing the best
3. Become Fast as possible
4. Be democratic in web
5. Mobilize the services
6. Make money without being evil
7. Bring more and more information in
8. Make information worldwide
9. Casual working environment
10. Great isnt enough
 I. Case Summary

C. Technology
Advertisement relevant
technology
AdWords, AdSense

PageRank

Android Service
 D. Management I. Case Summary

1. Management of staff

. ,
.
D. Management I. Case Summary

1. Management of staff
6

31%

36%
D. Management I. Case Summary

1. Management of staff

Or ,

.

D. Management I. Case Summary

1. Management of staff

JAVA Python
D. Management I. Case Summary

1. Management of staff

D. Management I. Case Summary

1. Management of staff
-

-

D. Management I. Case Summary

1. Management of staff

.
.
D. Management I. Case Summary

1. Management of staff

D. Management I. Case Summary

2. Reconstructing to Alphabet

8
Management function organizing
Dividing the Google into several subunits based on functional tasks
D. Management I. Case Summary

3. M&A (Mergers&Acquisition)

1: 2: 3:
Fixed Wireless Connect
ed

Android
OS

, Android, Deep
E. Working Environmnet
-
(ex,
)

-20%

-
 I. Case Summary

F. Social Impact

google.org Google Google for

Green Education
 I. Case Summary

G. S.W.O.T Analysis
Strength:
S , ,

W Weakness: Social webservice

O Opportunity:

Threat: , (facebook, twitter, etc)

T
II. Questions & Discussion
 II. Questions &
Discussion

Questions & Discussion 1

How do you
think we're doing
with this
company?
 II. Questions &
Discussion

Questions & Discussion 2

 II. Questions &
Discussion

Questions & Discussion 3

 II. Questions &
Discussion

Questions & Discussion 4

 II. Questions &
Discussion

Questions & Discussion 5

 II. Questions &
Discussion

Questions & Discussion 6

Questions &
Discussion
 a. https://google.com/intl/en/about/company/
b. https://google.org/
c. https://www.google.com/green/
d. http://www.archdaily.com/393582/google-campus-dubl
in-camenzind-evolution-henry-j-lyons-architects

References
e. https://www.google.com/edu/
f. https://www.google.org/crisisresponse/about/
g. http://news.sbs.co.kr/news/endPage.do?news_id=
N1002557926

h. http://superich.co.kr/superich/view.php?ud=201603
19000008

i. http://uangelstory.tistory.com/185
j. https://www.wired.com/2011/07/google-revenue-sour
ces/
k. http://www.cs.princeton.edu/~chazelle/courses/BIB/
pagerank.htm
l. , , 2010,
m. , ,
, , 2014,
THANK
YOU