CROSS CULTURAL

MANAGEMENT
BBSB4103
 TOPIC 1
UNDERTOW OF CULTURE
Definition of Culture
Elements of Culture
Direction of Culture
Culture and Business
Definition of Culture
 Direction of Culture
World is getting smaller
 TOPIC 2
CULTURAL SPHERES OF INFLUENCE
Cultural Spheres of Influence
Creating Competitive Advantage
Regional culture
Industry Culture
Professional Culture
Functional Culture
 Corporate Culture
It informs how you operate
and the behaviors that are
rewardedat work. It is
reflected in the way you think
and act, whether or not
people are paying attention.
The bottom line is that we
cant expect to be special,
 TOPIC 3
EXPLORING CULTURE
Framework of Culture
Artifacts
Behaviour
Belief
Values
Role of Beliefs and Values in
Organisation
Value Orientation
 EXPLORING CULTURE

Artifacts
Behaviour
Belief
Values
 TOPIC 4
CULTURE AND ORGANISATION
Categories of Corporate Culture
Pilih satu organisasi yang anda
biasa atau sebuah syarikat
multi nasional yang anda
mempunyai akses kepadanya.
Teliti dan analisis kategori-
kategori budaya korporat di
syarikat tersebut. Kategori
yang manakah paling banyak
menjelaskan amalan syarikat
tersebut? Justifikasikan dan
 Topic 5
INTERNATIONAL MANAGER
 Managing Cultural Differences In Foreign
Countries
Interpersonal Skills
 TOPIC 6
GLOBAL ORGANISATION
Definition of global organisation
Strategies for managing cultural
differences
Ignoring cultural differences
Mnimising cultural differences
Utilising cultural differences
 Ethnocentric
Polycentric
Regiocentric