summary
* Toyota motor corporation is Japan's top auto
manufacturer and has experienced significant
growth in global sale over the last 2 decades.
* Akey issue facing Toyota is the design of its
global production and distribution network.
* Part of the design of its global strategy is to
open factories in every market it servesToyota redesigned its plants so that it can also
export to market that remain strong when the
local market weakens.
Toyota called this strategy “global
complementation”
Whether to be global or local is also an issue
for Toyota’s parts plants.
Should they be designed for local
consumption or should be few parts plants
globally that supply multiple assembly plants ?
For any global manufacturer like Toyota, one
must address the following question regarding
the manufacturer and capability of the supply
chain.1L. WHERE SHOULD THE PLANT BE LOCATED AND WHAT DEGREE
OF FLEXIBILITIES SHOULD BE BUILD EACH rs
WHAT CAPACITY SHOULD EACH PLANT HAVE ?
= Apply its global complementation strategy to its
part plant.
= Each plant should be designed with capacity to
supply its regional factories
= Toyota has around 45 plant globally to
cater the demand of customers. Their
plants have flexibility to manufacture
their various models from the same
Plant. They have highest capacity at its
plant located at CANADA having
capacity of 18000cars / month. All
other facilities are having an average
capacity of around 10000 cars/month.2. Should plant be able to produce for all markets
or only specific contingency market?
= Flexibility to supply other markets when their
local market demand is weakened.
® Their plant should able to supply atleast one
more market / region.3. How should markets be allocated to
plant and how frequently should this
allocation be revised ?
® Standard allocation should be optimized
during the planning phase.
» Adjusted when necessary, reviewed either
annually or twice ina year.4. What kind of flexibilities should be build
into the distribution system?
" Optimized regionally between the factories and
their supplying parts plants.
= twill be necessary for cost effective distribution to
occur between plants and factories to non local
markets.5. What action may be taken during
product design to facilitate this
flexibility ?
* Uniformity among global products for flexibility
among market.
* Product design engineers should craft elements
that both maximize uniformity and satisfy local
needs