Global Business Environment

Name: Dhruv Modi

Student ID: 35954

Higher Diploma in International Management

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Content
Abstract SWOT Analysis
Introduction PEST Analysis
Strategic Business Unit Value Chain
Mergers & Acquisition Analysis &
Sales Recommendation
Market Analysis Bibliography

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Johnson & Johnson is a U.S multinational medical devices,
pharmaceutical and consumer packaged goods manufacturer founded in
1886. Its common stock is a component of the Dow Jones Industrial
Average and the company is listed among the Fortune 500. In the Johnson
and Johnson Company efforts to improve the quality of life for people
everywhere while still maintaining a standard of employee and customer
service. They are committed to working with moms, healthcare
professionals, scientists and experts in public health to ensure that their
products continue to achieve the highest of the JOHNSON'S Brand
standards. They continue to work to reduce environmental impact to help
leave behind a world which the next generation will proudly inherit. In
the given project I have tried to encompass the various products and
services offered by Johnson & Johnson, the market trends, the sales and
distribution, the various competitors and value chain activities of the
company.
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Johnson & Johnson was formed by three brothers in 1886, Founded with
the ideas of Doctors and nurses using sterile suture, dressings along with
bandages where used to treat peoples wounds. Since more than 125 years
ago the company Johnson & Johnson, through its Family of Companies
(the Company), is the worlds most comprehensive and broadly based
manufacturer of health care products, as well as a provider of related
services for the consumer, pharmaceutical and medical devices and
diagnostics markets. Our more than 275 operating companies employ
approximately 127,600 employees in 60 countries, Globally, the supply
chain network across Johnson & Johnson includes 125 manufacturing sites,
400+ distribution centers and more than 600 external manufacturers.
According to J&J official Sales by U.S. companies were $29.8 billion in
2012, $28.9 billion in 2011 and $29.5 billion in 2010. This represents an
increase of 3.2% in 2012, and decreases of 1.8% in 2011 and 4.7% in 2010.
(Johnson & Johnson 2012 Annual Report)
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 Strategic Business Unit
1. Consumer Health Care: Each day, millions of people of all ages in homes
around the world use products from one or more of J & J consumer health
care companies. These products keep babies clean and comfortable, hold
allergy symptoms in check, help heal wounds, relieve muscle pain, prevent
sunburn, and help ensure a healthier diet. (Johnson & Johnson, 2013)

2. Pharmaceuticals: J & J pharmaceuticals companies offer medicines that

treat many of the world's most serious and widespread diseases. In 2011, J
& J invested $5.1 billion in pharmaceutical research and development for
new medicines to treat these and many other diseases. Its all part of their
commitment of helping people lead longer, healthier lives (Johnson &
Johnson, 2013)

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 Strategic Business Unit
(Contd.)
3. Medical Devices & Diagnostics: The Medical Devices and Diagnostics
segment produces a broad range of innovative products used primarily
by health care professionals in the fields of orthopedics, neurovascular,
surgery, vision care, diabetes care, infection prevention, diagnostics,
cardiovascular disease, sports medicine, and aesthetics. This segment is
comprised of Global Medical Solutions, Global Orthopedics and Global
Surgery Groups (Johnson & Johnson, 2013).

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 Mergers &
Acquisitions
Company Acquired Primary focus Date Amount (In Billion
US $)
Neutrogena Skin and Hair care 1994 0.9
Cordis Vascular diseases 1996 1.8
Biopsy Medical Breast Cancer 1997 0.3
Depuy Orthopedic Devices 1998 3.6
Centocor Immune related disease 1999 6.3
Alza Drug Delivery 2001 12.3
Inverness Med. Tech. Diabetes self- 2001 1.1
management
Scios Cardio vascular 2003 2.4
diseases
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 Mergers & Acquisitions
(Contd.)
Closure Topical wounds 2005 0.4
Peninsula Life- threatening infections 2005 0.3
Pharmaceuticals
Pfizer consumer Consumer health care 2006 16.6
healthcare
Mentor Corporation Medical products 2008 1.1
Omrix Biosurgery products 2008 0.4
Biopharmaceuticals
Synthes Inc. Trauma cure devices 2012 19.7
Aragon Pharmaceuticals, drugs to treat hormonally- 2013 1.0
Inc. driven cancers

(Gaughan, 2012), (Investor Relation Johnson & Johnson, 2012), (Nussbaum & Cortez, 2013)
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 Sales
(Dollars in Millions Except Per
Share Amounts) 2012 2011 2010 2009 2008
Sales to customers - U.S. $29,830 28,908 29,450 30,889 32,309
Sales to customers - International 37,394 36,122 32,137 31,008 31,438
Total sales 67,224 65,030 61,587 61,897 63,747

Sales by U.S. companies were $29.8 billion in 2012, $28.9 billion in

2011 and $29.5 billion in 2010. This represents an increase of 3.2% in
2012, and decreases of 1.8% in 2011 and 4.7% in 2010. Sales by
international companies were $37.4 billion in 2012, $36.1 billion in
2011 and $32.1 billion in 2010. This represents increases of 3.5% in
2012, 12.4% in 2011 and 3.6% in 2010. (Johnson, 2012)

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 Sales (Contd.)

.
(Johnson & Johnson 2012 Annual Report)
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 Sales (Contd.)

.
(Johnson & Johnson 2012 Annual Report)
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 Market Analysis -
Competitor
JNJ COV P&G NVS UN
253.06
Market Cap: US$ B 28.41B 217.48B 184.02B 111.80B
Employees: 127,600 43,400 121,000 131,000 173,000
Qtrly Rev Growth (yoy): 0.09 0.02 0.02 0.01 0.00
Revenue (ttm): 69.99B 12.14B 84.17B 57.96B 66.58B
Gross Margin (ttm): 0.69 0.57 0.50 0.68 0.40
EBITDA (ttm): 22.74B 3.33B 18.73B 17.10B 10.75B
Operating Margin (ttm): 0.27 0.22 0.19 0.21 0.14
Net Income (ttm): 12.86B 1.90B 11.07B 9.52B 6.19B
EPS (ttm): 4.51 3.77 3.86 3.86 2.12
P/E (ttm): 19.93 16.40 20.57 19.47 18.56
PEG (5 yr expected): 2.71 1.92 2.21 3.15 9.59
P/S (ttm): 3.62 2.34 2.58 3.17 1.68
JNJ = Johnson & Johnson P & G = Procter and Gamble
COV = Covidien plc UN = Unilever
NVS = Novartis AG (Yahoo Finance, 2013)
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 SWOT
Analysis

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 SWOT Analysis
(Contd.)

(MBASkool, 2012), (Alex, 2013)

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 PEST
Analysis
PEST Analysis is a macro environmental framework used to
understand the impact of the external factors on the organization
and is used as strategic analytical technique. PEST stands for
"Political, Economic, Social, and Technological factors. Francis
Aguilar is referred to as the originator of this tool. (Pandey,
2011)

Political Environment: The politics on local, regional, national,

or international scales can exert strong forces on businesses.
Since Johnson & Johnson operates worldwide, it must keep track
of the political developments that may affect its business.

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 PEST Analysis (Contd.)
Economic Environment: The economic climate is also important
for Johnson & Johnson to analyze in order to predict when its
business may face challenges, as well as when it can seize an
opportunity for growth. Operating in the European Union and
larger European community means that Johnson & Johnson has
felt the effects of the current economic crisis. Aware of the crisis,
the company has been able to plan for its impact, and fortunately,
the effects on Johnson & Johnson have not been severe, as medical
products remain necessities even in periods of economic downturn.

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 PEST Analysis (Contd.)
Social Environment: There are two major social changes on the horizon that
will both affect Johnson & Johnson as well as provide tremendous opportunities.
The first is the aging population. The baby generation, has a huge social and
economic impact on the world since its birth. This trend will continue as the
generation is beginning to enter old age. The influx of senior citizens will create
huge demands throughout all realms of medical care. J &J can expect to see
increased sales across all three of its segments in the coming decades.
In response to a falling birth rate, companies like J&J, involved with the
provision of baby-care products, have effectively targeted these products at an
adult female audience. For example, their baby lotion is now marketed as being
kind and gentle to womens skin, as well as that of babies. This represents a
response to changes in the general environment that directly affect their industry.

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 PEST Analysis (Contd.)
Economic Environment: The economic climate is also important
for Johnson & Johnson to analyze in order to predict when its
business may face challenges, as well as when it can seize an
opportunity for growth. Operating in the European Union and
larger European community means that Johnson & Johnson has
felt the effects of the current economic crisis. Aware of the crisis,
the company has been able to plan for its impact, and fortunately,
the effects on Johnson & Johnson have not been severe, as medical
products remain necessities even in periods of economic downturn.

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 Value Chain
The term Value Chain was used by Michael Porter in his book
"Competitive Advantage: Creating and Sustaining superior
Performance" (1985). The value chain analysis describes the activities
the organization performs and links them to the organizations
competitive position.
Value chain analysis describes the activities within and around
an organization, and relates them to an analysis of the competitive
strength of the organization. Therefore, it evaluates which value each
particular activity adds to the organizations products or services.
(Porter, 1985)

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Value Chain

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 Analysis &
Recommendation
Now several decades later, J&Js Consumer Product Division
has put the company and its reputation in jeopardy by its slow
and ineffective response to a series of ongoing problem that
center on inadequate quality control inside some of the
manufacturing plants and slow, reluctant, and ineffective
corrective action FDA concerns. The end result is the broken
once pristine reputation of J & J.
Johnson and Johnson has been the exemplar of superb ethical
behavior in light. It can work forward in improving the
responses from slow and ineffective pace to quick redressal for
bringing back its sterling reputation.

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 Sources
Alex, 2013. Johnson & Johnson SWOT & PEST Analysis. [Online]
Available at: http://anelecka.blogspot.sg/2013/01/johnson-johnson-1.html
[Accessed 2013 October 2013].
Anand, B., 2012. Timeline: Johnson & Johnson's product recalls. [Online]
Available at: http://www.reuters.com/article/2012/02/22/us-johnsonandjohnson-timeline-
idUSTRE81L01K20120222
[Accessed 18 October 2013].
Gaughan, P. A., 2012. JOHNSON & JOHNSON: GROWTH THROUGH ACQUISITIONS STRATEGY.
[Online]
Available at: https://www.inkling.com/read/mergers-acquisitions-gaughan-5th/chapter-4/table-a
[Accessed 19 October 2013].
Investor Relation Johnson & Johnson, 2012. Johnson & Johnson Synthes. [Online]
Available at: http://www.investor.jnj.com/acquisition.cfm
[Accessed 19 October 2013].
Jhonson & Jhonson, 2013. Comapny Structure. [Online]
Available at: http://www.jnj.com/about-jnj/company-structure
[Accessed 12 October 2013].
Johnson & Johnson, 2012. Annual Report, New Brunswick, New Jersey: s.n.

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 Sources
Johnson & Johnson, 2013. Company Structure: Medical Devices & Diagnostics. [Online]
Available at: http://www.jnj.com/about-jnj/company-structure/medical-devices
[Accessed 12 October 2013].
Johnson & Johnson, 2013. JNJ Our Products. [Online]
Available at: www.jnj.com
[Accessed 15 October 2013].
Johnson & Johson Services, 2013. Our Company. [Online]
Available at: http://www.jnj.com/about-jnj
[Accessed 11 October 2013].
Johnson and Toxin, 2013. Johnson & Johnson Recalls Around the World Continue into 2013. [Online]
Available at: http://www.johnsonandtoxin.com/jnj_recalls_continue_into_2013.shtml
[Accessed 18 October 2013].
Johnson, J. &., 2012. Annual Report 2012. [Online]
Available at: https://www.jnj.com/sites/default/files/pdf/JNJ2012annualreport.pdf
[Accessed 16 October 2013].
Johnson, J. &., 2013. Board Of Directors. [Online]
Available at: http://www.investor.jnj.com/governance/board.cfm
[Accessed 18 October 2013].

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 Sources
Kumar, N., 2011. Johnson & Johnson-MGT111HN1. [Online]
Available at: http://johnsonandjohnson-mgt111hn1.wikispaces.com/Strengths+and+Weaknesses
[Accessed 15 October 2013].
MBASkool, 2012. Johnson & Johnson. [Online]
Available at: http://www.mbaskool.com/brandguide/fmcg/3888-johnson-and-johnson.html
[Accessed 17 October 2013].
Nussbaum, A. & Cortez, M. F., 2013. J&J to Buy Aragon Pharmaceuticals for Cancer Candidate.
[Online]
[Accessed 19 October 2013].
Owens, C. L. R., 2009. Johnson and Johnson, s.l.: s.n.
Pandey, A., 2011. PESTLE Analysis. [Online]
Available at: http://bpmgeek.com/blog/what-pestle-analysis
[Accessed 15 October 2013].
Porter, M. E., 1985. competitive Advantage. In: Creating and Sustaining Superior Performance. New
York, NY 10020: The Free Press, p. 570.
Yahoo Finance, 2013. Johnson & Johnson Competitor. [Online]
Available at: http://finance.yahoo.com/q/co?s=JNJ+Competitors
[Accessed 17 October 2013].

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Question
s?

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