Advertising is the non personal communication,usually paid for

and usually persuasive in nature about products, services or

ideas by identified sponsors through the various
media."(Bovee, 1992, p. 7)
Propaganda non personal communication does not have identified
sponsor.
magazine internet newspapers Yellow pages

radio television
Outdoor
Putting products into TV
shows/programs where it
will be seen.
Full length TV program
devoted exclusively to
promoting particular good
or service.
Advertisement on web site or search engine that allow potential customers
to learn more about their products.
Enable marketers to know their potential customers
Interactive promotion happens (from monologue to dialogue)
Develop a single product and promotional strategy that can be
implemented world widely.
Sometimes not effective , so it changes from global to regional.