Overview BMW co-creation lab

The Co-Creation Lab addresses all essential dimensions

of a programmatic view on co-creation. The lab is a
virtual meeting place for individuals interested in car-
related topics and eager to share their ideas and opinions
on tomorrows automotive world with one of the leading
car manufacturers. The web-based platform is designed
to become a central hub offering various virtual user
integration projects. Multiple activities and tasks relating
to different automotive fields positioned at different
stages in NPD can be accessed from the lab as a Meta-
platform at the same time. The integrated methods
Recruitment via Facebook, press
release, and vital marketing
Good feedback after the launch(3100 Facebook users
stated I like this within hours of the launch)
1800 registered users till date
1300 submitted ideas
Average duration spent on platform other than projects-
10 minutes