PRINCIPLE OF DESIGN

Principles of designdescribe

thewaysthatartistsusethe
elementsofartinaworkofart.
Balanceisthedistributionof
thevisualweightofobjects,
colors,texture,andspace.If

thedesignwasascale,these
elementsshouldbebalancedto
makeadesignfeelstable.
UNITY AND VARIETY

UNITYrefers to the visual quality

of wholeness or oneness that is
achieved through effective use of
the elements or art and principles
of design.
Varietyis achieved when
the art elements are
combined in various ways to
increase visual interest
EMPHASIS AND FOCAL

Emphasisis defined as an area or

object within theartwork that draws
attention and becomes a focal point.
Subordination is defined as minimizing
or toning down other compositional
elements in order to bring attention to
the focal point.