tion Strategic Essential to how the business New market development competes and creates value goals now and in the future New product or service Focus on sources of development goals competitive advantage and New capital investment differentiation goals Higher level/longer-term goals Goals to develop new capabilities to drive existing strategy Key analysis, planning, and decision goals to drive development and execution of strategy Operation Essential to executing current Sales goals al business strategy Profit goals Focus on effectiveness, Service goals efficiency, continuous Operational effectiveness improvement initiatives Tactical/shorter-term goals Capital replenishment goals Financial reporting