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  • Consumer Bhaviour & Decision Making

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    khushimaharwal
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    There are three types of decision making - extended decision making which involves extensive information search, limited decision making which involves less information search, and routine decision making which involves minimal information search. The document also discusses the differences between store loyalty and brand loyalty as well as the role of perceived risk in consumer decision making. Finally, it identifies four types of purchases - convenience, shopping, specialty, and fashion purchases.

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    There are three types of decision making - extended decision making which involves extensive information search, limited decision making which involves less information search, and routine decision making which involves minimal information search. The document also discusses the differences between store loyalty and brand loyalty as well as the role of perceived risk in consumer decision making. Finally, it identifies four types of purchases - convenience, shopping, specialty, and fashion purchases.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views4 pages

    Consumer Bhaviour & Decision Making

    Uploaded by

    khushimaharwal
    There are three types of decision making - extended decision making which involves extensive information search, limited decision making which involves less information search, and routine decision making which involves minimal information search. The document also discusses the differences between store loyalty and brand loyalty as well as the role of perceived risk in consumer decision making. Finally, it identifies four types of purchases - convenience, shopping, specialty, and fashion purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Consumer Bhaviour &

    Decision Making
    Samar Sarabhai
    Types Of Decision making
    Extended
    Limited
    Routine
    Store Loyalty vs. Brand
    Loyalty
    Role Of Perceived Risk
    Types Of Purchase
    Convenience
    Shopping
    Specialty
    Fashion

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