3D Wave &

Selector
GroupM
Kinetic
3D Study
Media Penetration

Past 1 Month

94% 24% 63%

TV Radio Print Internet Outdoor Mobile

5% 18% 92%

Urban
 OOH Viewers at a glance

15-18 19-24 25-34 35-45 46-55 KLI

SEC A 62%

68 SEC B 59%
66%
% SEC C 59%
ROU
SEC D 58%
66 61 61 54 53
% % % % %

51 55%
%

Urban
Consumer 24 Hours Clock

Sleeping

Going to School,
Watching TV
College, Office

Working at
Buying Things Office/Business/
for Home Shop

Chit Chat with Eating

Friends/Family

Going to Shopping
 TOP OOH Mediums viewed in past 1
week
77% 17% 14% 48%

25% 23% 29% 24%

Urba
n
Kinetic
Selector
Provides rationale for
media mix and format
selection VS objectives
Selector Output

Target Audience:
Females: 18-55 Age Group

Campaign objective:
Launch: Impact

Retail channels:
Modern Trade
General Stores
Karyana Stores

Campaign Innovation:
Yes
Selector Results