Legal Aspects of

Advertising
Unfortunately despite several laws meant to
protect consumers against such unfair trade
practices, false and misleading
advertisements continue to exploit the
consumer. A number of institutions are
involved in regulating advertising. These are:

1. Self regulation by the industry

2. Regulation by the Government

1. The Drugs and Magic Remedies(objectionable
advertisements) Act, 1954
2. The Monopolies and Restrictive Trade Practice
act, 1969
3. The Consumer Protection Act, 1986
4. Cable Television Networks (Regulation) Act, 1995
5. Drugs and Cosmetics Act, 1940
7. The Children's Act, 1960,prohibits the disclosure
of names and address and other particulars of
any child involved in any proceedings.
8. The Indecent Representation of Women
(Prohibition) Act, 1986
9. Motor Vehicles Act, 1988