Agricultural Marketing

System
AGRICULTURAL MARKETING
SYSTEM
Industri Input Pertanian (Agricultural Input Industry)
Produksi Pertanian (Production Agriculture)
Industri Proses Pengolahan Hasil Pertanian (Commodity Processing and
Food Manufacturing Industries)
Industri Penjualan Makanan (Food Wholescaling and Retailing Industries)
Industri Restoran (Food Service Industry)
Koperasi Agribisnis (Cooperative Agribusiness)
1. AGRICULTURAL INPUT
INDUSTRY
Industri alat alat pertanian
Industri pupuk dan benih
Industri pestisida
Teknologi
Pertanian dan Teknologi
Sumber teknologi
Struktur industri input
2. PRODUCTION AGRICULTURE
The Farmer
Activities
 HORTICULTURE PRODUCTION IN
INDONESIA, 2005 -2006
SOURCE: DEPARTEMENT OF AGRICULTURE, 2007

Commodity Production Percentage

2005 Increase (%)
2006
1. Fruit (ton) 15.381.937 4,03
14.786.599
2. Vegetable (ton) 9.350.436 2,73
9.101.987
3. Ornament Tree
-Ornament tree 189.957.366 9,65
(stalk) 173.240.364 1.186.391 4,84
- Dracaena (stem) 22.404.608 0,23
- Jasmine (tree) 1.131.621 936.150 24,75
-Palm (tree)
22.552.537

751.505
EXPORT AND IMPORT FRUIT INDONESIA
2006
SOURCE: DEPARTEMENT OF AGRICULTURE. 2007

EXPORT IMPORT
Ton Ton
Mangosteen Mango Orange Apple Mango
Bananas Orange Peer Others
Others 12%
24% 4% 31%
2% 43% 0%
34% 9% 40%
EXPORT AND IMPORT VEGETABLE
INDONESIA, 2006
SOURCE : DEPARTEMENT OF AGRICULTURE, 2007

EXPORT IMPORT
Ton Ton
Potatoes Onion Cabbage Union
Cabbage Broccoli Potatoes Kapri Bean
Others Others
1% 3% 7% 0%
6%
23% 61%
4% 83%
11%
SE TIAHEA ACTI : MARKTET CHAIN SURVEY OF
POTATOES

Farmers Wholesale
PedagangTraders Food processors

Retailers
3. PENGOLAHAN DAN INDUSTRY MAKANAN

Ukuran dan Struktur (Size and structure of

sector)
Rantai Pemasaran (Marketing Channels)
Fasilitas lokasi dan Mekanisasi Pengolahan
(Location of Processing and Manufacturing
Facilities)
Ukuran Perusahaan (Big and Little
Companies)
Value Chain Mango in East Java. Source CAPAS 2008
4. FOOD WHOLESCALING AND
RETAILING INDUSTRIES

Food retailer industries

Development of retailer food chain stores
Growth of supermarket and concenience stores
Marketing channels and Food wholesaling
industry
Food marchendising techniques
Food retailers as marketing channel Leaders
The Traditional Market
Situation
5. INDUSTRI LAYANAN MAKANAN

Full service restaurant

Development of fast food market
Pizza Huta
KFC
Mc.Donalds
6. KOPERASI AGRIBISNIS
PRINSIP KOPERASI
Adanya kepemilikan dan kontrol
yang dilakukan oleh produsen
produk pertanian
Hak suara terbatas satu suara untuk
anggota
Pengembalian modal dari investasi
tidak lebih dari 8 % atau adanya
suku bunga yang legal dari instansi
yang berwenang
Thank You