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  • Social Media Marketing:: A Paradigm Shift in Business

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    dear zindagi
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    Social media has become an important marketing tool for businesses. A study examined customer preferences for social media marketing by adopting a questionnaire with three segments - attract, engage, and retain customers. The questionnaire was modified to understand customer responses to businesses' social media marketing efforts.

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    Research proposal Presentation articles

    Original Title

    Research Proposal

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    Social media has become an important marketing tool for businesses. A study examined customer preferences for social media marketing by adopting a questionnaire with three segments - attract, engage, and retain customers. The questionnaire was modified to understand customer responses to businesses' social media marketing efforts.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views2 pages

    Social Media Marketing:: A Paradigm Shift in Business

    Uploaded by

    dear zindagi
    Social media has become an important marketing tool for businesses. A study examined customer preferences for social media marketing by adopting a questionnaire with three segments - attract, engage, and retain customers. The questionnaire was modified to understand customer responses to businesses' social media marketing efforts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Social Media Marketing:

    A paradigm Shift in Business

    By:
    Arif anjum , V.S More, Arslan Mujahid Ghouri
    Abstract

    Slide master
    This paper is produced to find the
    internet users preferences for social
    media marketing. For this purpose,
    Kierzkowski et al. (1996) study
    questionnaires three segments (attract,
    engage and retain) were adopted and
    made required changes to find the
    customers response.

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