Dr.

Rural Pricing Objectives

Rural Pricing Strategies
Methods of Pricing
 Profit Maximisation in the Long Run
Minimum Returns on Sales Turnover
Deeper Penetration of the Market
Keeping up with the Competition

Vim washing bar in urban markets for

Rs 15 (400 gm), but offers it at Rs 4
(200 gm) in rural markets
 Low Cost/Cheap Products
Avoid Sophisticated Packaging
Refill Packs/Reusable Packaging
Value Engineering
 Cost-Plus Pricing.
Value Pricing
Power Price Points
Penetration Pricing
Differentiation Pricing