NIVEA FACE CARE CAMPUS PROJECT

activity proposal
s e c r e t & c o n fi d e n t i a l
 proposal conditions
These presentation materials and/or any other information are strictly confidential, legally privileged,
subject to copyright and presented only for the purpose of todays pitching process.

You may not use, show, release whatsoever all or any part of these confidential materials, assign or transfer
its rights in any form to any other party without obtaining prior written consent from
KilauKomunikasiKreatif (3K Indonesia).

2016. All rights reserved | secret & confidential

 brief recap

NIVEA and Mizzu will coorporate to give education about their benefits in several cities and
several campuss

2016. All rights reserved | secret & confidential

 meet our target market

Female
University student
18 23 y.o
A-B

urban | active | fashionable

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 today, a student are very familiar with makeup
and always use it every day

prepare their appearances

they also have to
being an employee

they are potential market for NIVEA

2016. All rights reserved | secret & confidential

 on the other side
daily use makeup can cause
bad impact on facial skin

the impact will not seen directly

The negative impacts will be seen
5 -10 years ahead

education about skin health by keeping them

face clean after using the makeup is very
necessary

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 makeup daily use becomes important
for them to look beautiful

but it is much more important to take

care of and keeping the skin health

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 activity direction

enthusiastic when
likes to try new
getting some new
things
insights

learn and practice

happy to do
will be more
things together
acceptable

ALWAYS WANT TO EXPLORE

2016. All rights reserved | secret & confidential

 activity direction

enthusiastic when
likes to try new
getting some new
things
insights

BEAUTY CLASS
still relevant today because there will be many
learn and practice things that can be explored related to beauty
happy to do and face skin care
will be more
things together
acceptable
blogger as representative of nowadays trends

ALWAYS WANT TO EXPLORE

2016. All rights reserved | secret & confidential

 activity outline
our challenges :

1. Reason to buy
2. Benefits gained when it bought???

buy product Rp150.000

to get beauty class ticket &
recruitment strategy :
lucky dip coupon
clear information about the products
TOTAL PRODUCT VALUE
get a value that can not be measured with money
RP300.000 need sufficient time
KPI : 50 participants

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 coverage cities

Medan

Palembang

Makassar

Semarang Surabaya

Malang

yogyakarta

2016. All rights reserved | secret & confidential

 venue & schedule

May 2017 September 2017

MEDAN PALEMBANG SEMARANG SURABAYA

1. USU 2 Mei 1. Univ. Sriwijaya 15 Mei 1. UNDIP 1. Univ. Airlangga
2. UISU 3 Mei 2. Univ. Muh Plbg 16 Mei 2. UNIKA Soegijapranata 2. UBAYA
3. Univ. Medan Area 4 Mei 3. Univ. Palembang 18 Mei 3. Unisbank 3. UPN

MAKASSAR MALANG YOGYAKARTA

1. UNHAS 3 Mei 1. Univ. Brawijaya 1. UGM
2. STIEM Bongaya 4 Mei 2. Univ. Negeri Malang 2. UII
3. Univ. Fajar / Nitro 5 Mei 3. Univ. Muhammadiyah 3. Univ. Muhammadiyah

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 activity theme

teman cantik NIVEA

create a simple & memorable nick name for audience
to make they feel more closer & intimate with NIVEA during this event

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 activity stages

melakukan
monitoring jumlah
pendekatan dengan promotion material
peserta yang D Day
BEM di kampus placement
mendaftar
setempat

D-21 D-5 D-3

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 activity mechanism

calon peserta peserta peserta

participant membeli tiket mendapatkan mendapatkan BEAUTY
recruitment BEAUTY CLASS kupon lucky dip & produk senilai CLASS
by BEM seharga tiket beauty class Rp300.000
Rp150.000

PRE EVENT D Day

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 B.E.M ROLE

venue permit particpants recruitment recruit 10 20 event ambassador to

blast event information through their
social media (start D-7)

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 venue permit validation
Photo bangunan kampus (untuk di
blast di social media NIVEA)
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photo aula kampus untuk dijadikan
venue beauty class dan posisi
penempatan event desk di bagian
luar aula
starndart property & equipment
yang harus disediakan kampus :
- Kursi untuk 55 orang
- Meja : 25 set (1 meja untuk 2
orang peserta)
- Standart sound system untuk
nara sumber dan playback
- Screen & projector
 properties, equipment & event support
No. ITEM REMARKS PROVIDER QTY
1. Sound System Standart campus facility (termasuk mic) Campus 1 set
- Mic untuk MC dan Narasumber
- Playback musik
2. Screen & Projector Standart campus facility (laptop by local team) Campus 1 set
3. Backdrop (magnetic system) 3K
Indonesia
4. Event Desk By BDF 1 set

5. Roll Up Banner By BDF 4 set

6. Paper Bag Untuk wadah produk By BDF 50 pcs

7. Flyer Local EO 150 pcs

8. Poster Local EO 10 pcs

9. Digital Banner Untuk information blast di social media ambassador By BDF 1 image
10. Tiket & Kupon Lucky DIp Simple design Local EO 50 pcs
11. Produk jualan Local EO harus berkordinasi dengan distributor Local
setempat Distributor
(barang diambil dari local store)
12. Hadiah Lucky Dip (produk) Local EO harus berkordinasi dengan distributor Local
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setempat Distributor
 publicity

D-3 | D-2 | D-1

attach a poster & roll up banner at the strategic spot at campus

*design provide by NIVEA

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DETAIL ACTIVITY
t h e e v e n t
 speakers

Lizzie Parra Local Dermathologist

Beauty Bolgger

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 interactive talkshow

daily simple make make up healthy face skin

edukasi terhadap audience

perawatan wajah yang baik,
mengenai make up yang
sebelum atau sesudah
simple namun tetap cantik
menggunakan make up
untuk penggunaan sehari-hari

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 beauty class

melakukan demo
demo memberishkan
penggunaan simple
make up dan kulit
make up secara
wajah
langsung

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 rundown

Duration Activities Location

60 Registration Outdoor
5 MC Opening & Welcoming Indoor
15 Brand Presentation Indoor
- NIVEA
- MIZZU
5 Video Presentation (if any) Indoor
90 BEAUTY CLASS Indoor
- Local Dermatologist
- Blogger
- Lucky DIp

120 Selling Activity Outdoor

Photo challenge

5 Closing Lucky Dip

MAP voucher
Rp500.000 per venue

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 photo competition

Capture photo sebelum & sesudah make up

Posting ke Social media NIVEA dengan hastag #NIVEABeautyCampus #NamaKampus #NamaKota

2 katagori pemenang per kampus : Most like & Nivea choices akan mendapatkan parcel dari NIVEA

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Thank You