INTRODUCTION TO

DIGITAL
ENTREPRENEURSHIP
 ENTREPRENEUR
Entrepreneur is derived from the
French entreprendre, meaning to undertake.

The entrepreneur is one who undertakes to

organize, manage, and assume the risks of a
business

A digital entrepreneur is an individual who uses

the Internet as a tool to create commercial
opportunities, disseminate information, and
collaborate with clients and partners.
 Digital entreprene
Traditional entrepreneurs

Personal initiative Passion

Seize opportunities Integrity
Endurance Generousity
Information seeker Open minded
High work quality
Comitment
Efficient
Creative problem
solving
 Digital entrepreneur
Name Company

Brain Acton Whatapps

Steve Chen Youtube

John Donahoe Ebay

Jack Dorsey Twitter

Mark Zuckerberg Facebook

Jeff Bezos Amazon

Larry Pages & Sergey Googles

Brin
 INTERNET
MARKETING/ONLINE/E-
MARKETING
Any marketing activities conducted
online
Eg: advertising and marketing efforts
that use the Web and email to drive
direct sales via electronic commerce.
Divided into 3 area :
a/ web marketing
b/ email marketing
c/ social marketing
 Web marketing

any marketing activity conducted

online.
significantly less expensive
spaces are free to use/no cost
simplifies a company's ability to
track, store, and analyze data about
a customer's demographics, personal
preferences, and online behavior
Types of web marketing
Display Advertising
Search Engine Marketing.
Search Engine
Optimization
Social Media Marketing
Email Marketing
Referral Marketing
Affiliate Marketing
Inbound Marketing.
Video Marketing
Clicks through rate (CTR)
 Email marketing

directly marketing a commercial

message to a group of people using
email
Types of email :
a/ transaction email
b/ direct email
 Social marketing
an approach used to develop
activities aimed at changing or
maintaining people's behaviour for
the benefit of individuals and society
as a whole.
proven tool for influencing behaviour
in a sustainable and cost-effective
way.
SOCIAL MEDIA
 websites and software programs used
for social networking
Websites and applications that enable
users to create and share content or to
participate in social networking
"a group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0
SOCIAL MEDIA PLATFORMS
 ADVANTAGES
Easy to reach target audience
Allow feedback
Expand market
Increase website traffic & ranking
Easier sharing content & faster
Low cost
 DISADVANTAGES
Lack emotional connections
Decreases face to face
communication
Bad branding
Commitment
Relevant content
Time
Risky for negative comment
 social media + business
Convert social followers to email
contacts
Build your customer profile
Strengthen your content's SEO
Build Customer Loyalty with
Social Media
 Customer Segmentation is the
subdivision of a market into discrete
customer groups that share similar
characteristics.
practice of dividing a customer base into
groups of individuals that are similar in
specific ways relevant to marketing, such
as
age, gender, interests and spending
habits.
 KPI FOR SALES
Leads flow
Number of Qualified Opportunities Created
Conversion Rate
Book revenue

KPI set of quantifiable measures

that a company or industry uses to gauge or
compare performance in terms of meeting their
strategic and operational goals
 ROI in social media
ROI = the money you invest in the
company and the return you realize
on that money based on the net
profit of the business
Social media ROI = what you get
back from all the time, effort,
and resources you commit to
social.
 Social media ROI =
(SM return SM investment) / SM investment
%

social media return (the amount of value that

we got from our social media campaign)

social media investment (the amount of money

that we invested in our social media campaign)
SOCIAL MEDIA

target
Defining the

audience can help you tailor

content like social media posts, paid
advertisements, photos and videos, as
well as help you determine which
marketing methods may be most
beneficial to your business
 who the people are, you know how to get
to them (the blogs they read, the sites they
visit, the stuff they search in Google etc)
how they describe the type of services
they offer, you can word the copy on your
site to match the conversation in their
head (very important!)
 how they choose and compare products in
your category, you know how to structure and
prioritize content on your site
what they want, your value proposition can
state exactly that and the whole site can be
98% relevant to them
what they dont care about, you can
dismiss and cut it from the site
how their life is better thanks to your
service, you know which end-benefits to
communicate
 products and services of the business
are marketed to other businesses.
relationships are developed and
ongoing, and the sales processes
involved take longer
Eg : a food manufacturer purchasing
salt.
 Business-to-customer
marketing refers to the
tactics and best practices
used to promote products and
services among consumers
also describe a company that
provides goods or services for
consumers
Social media marketing plan
summary of everything you plan to
do and hope to achieve for your
business using social networks

https://www.youtube.com/watch?
v=ACxGUowYcSk
 Social media Marketing
Policy
Introduce the purpose of social
media
Be responsible for what you
write
Be authentic
Consider your audience
Exercise good judgment
 Understand the concept of
community
Respect copyrights and fair use
Remember to protect
confidential
Bring value
Productivity matters
Personal Data Protection Act
2010
an Act that regulates the processing
of personal data in regards to
commercial transactions. It was
gazetted in June 2010.
The penalty for non-compliance is
between RM100k 500k and/or
between 1 3 years imprisonment.
 This Act applies to any person who collects and
processes personal data in regards to commercial
transactions.
The seven principles of the Act are:
general
notice and choice
disclosure
retention
security
access
data integrity principle
 Intellectual Property

http://www.malaysia-trademark.com/