Social media

addiction
Changing the way we think
Social Medias
Goal
Taking over the economy
 Business
opportunities
A must for companies

2.44 billion people Communication is

will be using it in made easy
2018 Main source of
relevant
information
 Business
opportunities
Did you know?

More people own a mobile device than a

toothbrush
Facebook is the largest country on earth

Grandparents are the fastest growing users

on twitter

Social media is changing how we are governed

It has been done
before
Look at China!

40 minutes average 12 million company

67% average
1.1 billion growth
accounts
daily use
of Wechat accounts
846 million monthly
active users
300,000 stores
accept WeChat
300 million attached
payment
credit cards
768 million daily
83% purchase
users
products online
93% of big city
639 million citizens use it
smartphone users
 Social impact
Youre being watched, if you care youre a
hypocrite

Pervasive
Connectivity To
Others
Negative Exposure,
especially with young
generations

All Talk, No Action

Costs when advertising
Between
Between $0,75 and
$0,75 $2,00
and per
$2,00 click
per oror
click
interaction
interaction
$$$
The higher
The upup
higher thethe
higher thethe
higher prices
prices
$$

Specific targeting
Specific is is
targeting more expensive
more expensive

Cost per
Cost lead
per can
lead gogo
can from $15,00
from upup
$15,00
to to
$50,00+
$50,00+

$$

$
How can we reduce ads?
http://returnonnow.com/
2014/09/how-social-medi
a-has-changed-us-the-go
od-and-the-bad/
https://www.weforum.or
g/agenda/2016/04/6-
ways-social-media-is-