REA COJU CAFE

MANAGEMENT

Name Owner: Business

Company Name : Esshar Putra description: Culinary
REA Coju Cafe Putranto, Alpi Yani, S made from sweet
Rahmi Kurnia potato

Company Address:
Legal Entity: Sole Jalan Purnawarman,
Proprietorship Bandung, West Java
Production Availability of Production
capacity Raw Facility
Materials PRODUCTI
ON AND
OPERATIO
N
Service
 Target Consumers:
Items sold: Many Students, office workers,
processed sweet and other public and
potatoes Cilembu. visitors

Marketing Region:
Bandung

MARKETING
MARKET PROSPECTS

The Product The price

availability innovations is very
of raw affordable
materials for
benefits
very much.
 direct Indirect
competito
competito competito
r
r r
 Efficacy cilembu sweet
potatos are not so well
known by the public.

THE REASON
WHY THE
SELECTED
The majority of the
Cilembu Sweet people of Indonesia
potatoes are rich in Habits sweet potato
vitamins and minerals, baking process only by
CILEMBU vitamins means boiled, baked,
or fried

CHOCOLATE
CHEESE CAKE
ARE: West Java as one of
the central largest
sweet potato producer
in Indonesia.
 Processed of
sweet
potatoes
cilembu has
many
benefits for
health

Can be
The price is
enjoyed in a
affordable to
relaxed time
all people
by all people

Advantage

To add
variety to the
Snacks were diet in
delicious and Indonesia in
healthful particular.
 Suppliers are
often late in
The product is Ubi send the
not durable main
ingredient in
the production

disadvantage
 Kue Cilembu Cokelat Keju
Food Brownies Cilembu Cokelat Keju
Tart Cilembu Cokelat Keju
Cilembu Cokelat Keju Crispy
Cilembu Karamel
Cilembu Bakar Keju Cokelat Meses
Puding Cilembu Cokelat Keju
Aneka Macam Jus
Drin Aneka Macam Coffee

k Aneka macam Es
Cendol
Bajigur
Sekoteng
Wedang Uwuh.
Kind Of Drink Price
Juice Glass 12000
Coffee Glass 13500
Ice Glass 8500 Kind Of Food Price
Kue Cilembu Cokelat Keju buah 11000
Cendol Glass 8000
Brownies Cilembu Cokelat Slice 13000
Bajigur Glass 7500
Keju
Sekoteng Glass 10000 Tart Cilembu Cokelat Keju Slice 9500
Wedang Uwuh Glass 9500 Cilembu Cokelat Crispy Portion 10000
Brownies Caramel Slice 9000
Cilembu Bakar Cokelat Keju Slice 8000
Puding Cilembu Cokelat Keju Portion 8500
Production Capacity Per Month
Kind Of Food Production
Capacity Per
Month

Kue Cilembu Cokelat Keju buah 480

Brownies Cilembu Cokelat Keju Slice 480
Tart Cilembu Cokelat Keju Slice 480
Cilembu Cokelat Crispy Portion 240
Brownies Caramel Slice 360
Cilembu Bakar Cokelat Keju Slice 360
Puding Cilembu Cokelat Keju Portion 240
 social
networking

discount pamphlets

Promotio
n

providing
vouchers
brochure
to
customers

in some
radio
advertising
ORGANIZATIONAL STRUCTURE OF REA COJU
CAFE
 FINANCIAL BUDGETING
No. Description Amount (Rp.)
1 Machine and Equipment 12.428.000
2 Direct Material and Indirect Material 122.555.000
3 Wages and Salaries 180.000.000
4 General Expense 14.000.000
5 Licenses 7.750.000
6 Furniture 7.000.000
7 Office Supplies 750.000
8 Rent (Building) 10.000.000
Total 354.483.000
 CAPITAL STRUCTURE

No Kind of Capital Amount

1 Alpis Investment Rp. 3.000.000
2 Rahmis Investment Rp. 3.000.000
3 Esshars Investment Rp. 4.000.000
4 Capital from Investment/Bank Loan Rp. 350.000.000
TOTAL Rp. 360.000.000
 INCOME BUDGETING

Description Tri wulan 1 Tri wulan 2 Tri wulan 3 Tri wulan 4 Total

A. REVENUE 122.145.000 122.145.000 122.145.000 122.145.000 488.580.000

B. COST OF PRODUCTION

1. MATERIAL 30.638.750 30.638.750 30.638.750 30.638.750 122.555.000

2. DIRECT LABOR 13.500.000 13.500.000 13.500.000 13.500.000 54.000.000

TOTAL COST OF PRODUCTION 44.138.750 44.138.750 44.138.750 44.138.750 176.555.000

C. GROSS PROFIT (A-B) 78.006.250 78.006.250 78.006.250 78.006.250 312.025.000

D. EXPENSES

1. SALARIES EXPENSES 31.500.000 31.500.000 31.500.000 31.500.000 126.000.000

2. GENERAL EXPENSES 2.500.000 2.500.000 2.500.000 2.500.000 10.000.000

3. DEPRECIATION EXPENSES 110.500 110.500 110.500 110.500 442.000

4. AMORTISATION 40.000 40.000 40.000 40.000 160.000

E. TOTAL EXPENSES 34.150.500 34.150.500 34.150.500 34.150.500 136.602.000

55.798.750 55.798.750 55.798.750 55.798.750 223.195.000

F. NET PROFIT (C-E)

G. INTEREST EXPENSES - - - - -

H. PROFIT BEFORE TAX 55.798.750 55.798.750 55.798.750 55.798.750 223.195.000

I. TAX - - - - 55.798.000

J. PROFIT AFTER TAX 55.798.750 55.798.750 55.798.750 55.798.750 167.397.000

 PAYBACK PERIOD ANALYSIS

Formula :

Payback Amount Investment

= X 1 Year
Period Cash Flow
 PAYBACK PERIOD ANALYSIS

Net profit Rp.167.397.000

Non Cash Expense:
- Depreciation Expense Rp. 442.000
- Amortization Expense Rp. 110.000 +
Cash Flow Rp.167.999.000

*All revenue and expense are by cash

 PAYBACK PERIOD ANALYSIS
That Mean :

Payback Rp. 360.000.000

= X 1 Year
Period Rp.167.999.000

= 1,08 Year / 1 Year 1 Month

 Brownies
Kue Cilembu Puding Cilembu
Cilembu Cokelat
Cokelat Keju Coklat Keju
Keju

Tart Cilembu Cilembu Cokelat

Cilembu Karamel
Cokelat Keju Keju Crispy
 Wedang
Cendol Juice
Uwuh

Sekoten
Bajigur
g