University Pages:

Overview for School Admins

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What are University Pages?
Why do they Matter?

Engage with prospective and current students, alumni, and

parents. Build brand and community where all your key
audiences are.
Easily see and reach everyone connected to your school,
with targeted communication tools.
Get deeper insights on what your alumni are up to, with
unique data and tools to see career paths and help students
picture whats possible.

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 What you'll get from this presentation

1 A feel for University Pages: Screenshots of the key features

2 Member views: What LinkedIn members, including alumni and

current and prospective students, will see

3 Administrator views: What youll see and be able to do as an

editor of a University Page

4 Targeted Status Updates: The flow for this valuable tool to post
content to a subset of your followers

For more information, see the University Page FAQs on the LinkedIn Help Center

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University Page: Sample homepage

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Logo, cover photo, and gallery Easily bring your schools
brand to life with these key
elements.

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Alumni Tool
Robust data and insights on
what alumni are up to built
right into your page.

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General Information + IPEDS data Make your school stand out
with a unique description.

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Conversation wall A place for rich two-way
conversation with all your
audiences.

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Notable Alumni module Feature accomplished
graduates of your school.

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Featured Group Highlight a LinkedIn Group,
such as for alumni, to which
you want to drive traffic.

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Similar Schools
Visitors can see similar
schools based on LinkedIns
data on career outcomes.

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See Also
Visitors can quickly navigate
to University Pages of
schools related to your own.

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Administrator Edit Actions

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Edit this page

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Admin edit view

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Viewing and adding additional admins
Add additional admins to
whom you are first- or
second-degree connected.

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Logo, photo, and gallery
Add photos and to bring your
pageand campusto life.

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Basic Information section

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Detailed Information section

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 Add to or edit the pre-
populated list of Notable
Notable Alumni change/view Alumni.

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Featured Group

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University Page: Admin Targeted
Status Updates

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Admin Kiosk for posting targeted status updates

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Targeting overview Target your content posts to a
subset of followers based on
things like their location,
industry, and more.

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Location

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Saving target list Access saved targets for later
use.

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Sharing the post with the selected target just created

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Want to learn more?
Higher Education Resource Center:
http://university.linkedin.com

FAQs for Schools on Help Center:

http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages

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