How to answer Case

Studies in Marketing
Case study method places
student in simulated business
environment
It substitutes the student as the
business manger who take
decisions
So the student will develop and
ability to take decisions
Skills on critical thinking
No case will give the student all
the information required to take
a decision
So the student have to take
logical assumptions
Most of the cases are answered
by way of class presentations and
written reports
Presentation skills
Report writing skills
Further many cases are discussed in
the class
Student should develop
Listening skills
Skills in making objections
Skills in defending ones answers
If students to learn through case studies
they should attend the days that the
presentations are made and actively
participate in discussions and write the
answer on the same day.
There are many ways that a case in
marketing can be answered.
We would discuss one common
framework for answering marketing
case studies.
- Forming a basic idea of the case
- Problems and opportunities
- Generation of alternative answers
- Evaluation of alternatives
- Decision
1. Analyse and form a basic idea of the
background of the case.
Nature of the industry, historical
setting of the company, management
structure, corporate culture, staff
relations, market share and status in
the market, customer analysis,
products offered, demand, growth
patterns, stage of the PLC, nature of
competition, macro factors of
environment etc.
2. Find out the symptoms
- Facts given in the case should
be reviewed well
- Make effective analysis of
financial and other quantitative
information
- Make reasonable assumptions
- Find out the symptoms of the
problem/problems
3. Analyse symptoms and find out the
basic problem or problems. Theoretical
explanation could be made.
4. Develop alternatives solutions to
problem/problems
5. Be open about making a critique on
alternatives
6. Discuss the pros and cons of
alternatives
7. Propose a clear decision
 Start
Practicing!!!!!!!