TOYOTA AVANZA

The Roll Out

 Factors in macro environment influence and change
competition landscape
The characteristic of cars market in Indonesia
Positioning and strategy for Toyota Avanza.
Evaluation of factors in product development to cope
Avanzas positioning.
Evaluation of costs factor related to pricing strategy.
1. What is your assessment of the problems confronting
Toyota Astra Motor in introduction a new product Avanza.
2. How does Toyota organized product development that
involve the overseas operation?
3. How does Toyota success in positioning this new product-
Avanza in the market?
4. What is the main factors to decide a cost target in product
development?
5. Describe the ways Toyota met their cost target.