Analysis of Similar Texts

ANALYSIS OF SIMILAR TEXTS
A2 Media Research task

ANALYSIS OF THE VIDEO
What genre of music is the video for?
5 Seconds of Summer are said to have a mainly
pop-punk and pop-rock feel to them. The
genre of pop-rock can be seen in the video with
their take on a pop ballad with an electric guitar in
the instrumentation to give it more a rock vibe.
Who is the target audience? How do you know?
The band have mainly a younger fan base, with
many of their fans being teenagers between 14-19,
with some being older, showing a diverse range of
people. Many of the fans are also female, as the
appearance of the male band members creates an
appeal for them. In terms of psychographic
grouping, I would say that many of their fans are
aspirers as they are mainly young people.
What storylines/themes does it include? How do
they reflect the target audience?
For this video, 5 Seconds of Summer decided to
reach out to their audience in order to create the
theme of their video. They asked for stories and
they picked the ones that they found the most
interesting to be part of the video, which meant
that the audience could get involved with the
making of the video which means that it easily
reflects their audience.
How are technical codes used?
Camera work: Many of the shots in the Jet Black
Heart are medium close ups of the band members
or the characters that they had picked to be in the
video. This allowed the audience to feel the
intimacy between the song and what it meant to a
lot of people, which the emotions on their faces in
the video can also show.
Mise En Scene: Many of the scenes in this video
are the actor in the middle of a backdrop. I could
correlate this with the band not wanting the
scenes and the mise en scene distracting from the
message that is in the song, which therefore means
that the shots would have minimum distraction for
the audience.
Lighting: Much of the lighting used throughout
the Jet Black Heart video is low-key. This helps
to distinguish the way in which the song creates a
melancholy feel. With the song being a pop-rock
ballad, the video reflects this with this low-key
lighting, as if accentuating it.
Sound: As stated before, the genre of this song is
based around a pop-rock and pop-punk
genre. However, this song is also quite a rock
ballad, which means that the instrumentation of
the piece is heavily reliant on instruments such as
an electric guitar, which is prominent throughout
the entire song and in some instances we can see
certain band members playing said instrument.
Editing: The shots are edited in a way that shows
the disjointedness of some of the people featured
in the video. The pace of the editing is quite fast,
showing different perspectives, the length of the
shots is also quite quick, allowing the audience to
see different points of view to the world.
Stylistic Features: This video uses performance
alongside narrative to tell the moral of the song.
The use of the band members and members of their
audience means that this video means more to the
members of their fan base as it feels more
applicable and intimate for them.
Representation of artists/social groups/
themes/ issues/ places: The video to Jet Black
Heart has allowed the band to be seen in a
different light, it has allowed critics to see how they
include their fans. The fact that they included fans
with specific hard-hitting backstories means that
the video overall shows how the video is based
around the fans.
How does the music video entice the viewer?
The music video to this song entices the audience
by showing different perspectives to life, through
the eyes of their audience. The close ups of the
actors and band members create the sense of
compassion, which would draw the viewer in.
CONCLUSION OF THIS VIDEO
Overall, this is similar to the video I would like to
produce as it shows a mixture of harsh backstory
and performance of the song. This could inspire
my video because it could help me to show some
of the intimate parts of the video if any are to
arise.
What genre of music is the video for?
According to many sources, Olly Murs has
associations with the pop rock and
contemporary R&B genres, however, the
song Army Of Two would come under the pop
genre due to its beat and the conventions that it
shows.
Who is the target audience? How do you know?
Olly has a very wide range of fans, from all races,
ages and genders and as a result it is very hard
to categorise the target audience for this song.
However, quite a lot of his fans are in their late
teens and early 20s, also many of his fans are
older, as himself, Olly is in his 30s and many fans
are the same age, meaning that there is no
specific target audience.
What storylines/themes does it include? How do
they reflect the target audience?
This video is about the relationship that Olly has
between him and his fans, who, as he says mean
the world to him He says that he wrote the song
to thank his Murs Army for everything that
they have enabled him to do since his discovery
on The X Factor UK. He adds that it was written
in a way of him speaking to his fans to grow with
him and keep going.
Camera Work: Through quite a lot of the video,
mid shots are used, as if to show the audience the
sincerity that Olly spoke about in the meaning of
the song. It is also interesting to note that there
are multiple clones of Olly throughout the video
and at various points of the video, we are shown
pans to different clones but we always return to
the original.
Mise-en-scene: This video is completely set in a
car park, with multiple clones aforementioned in
the previous slide. The use of being in a CGI
created empty car park background and the
multiple clones of Olly suggest the simplicity of
the relationship that Murs is trying to portray
through the song.
Lighting: The light throughout the video is
artificial, even though the whole video is based
around a CGI effect. The lighting is also bright,
this could be suggested to be the fact that the
relationship between Olly and his fans is still
bright.
Sound: Within the song itself, the sound of horse
hooves trotting is used, this is prominent as
within the title the word Army is used and the
sound of hooves can be correlated to this. The
music video does not add any more sounds than
what are on the original song found on the
album.
Editing: This video follows Olly as he walks
through an empty car park, many of the shots are
longer, making it look more natural and a more
convincing thank you to his fans. The pace is slow
and looks natural, as if a testament to the
naturalistic relationship that Olly and his fans
have.
Stylistic Features: As this video and song is
used as a thank you for his fans, it is based
around him being honest and earnest to the
camera. The song is called Army Of Two as he
affectionately calls his fans the Murs Army
which would mean that the song is more
applicable to his fans.
Representation of artists/social groups/
themes/ issues/ places: This video helped to
show how Olly regards his fans. It represents
Olly as the kind of artist that pays respect to his
fans and will hold them in high regard no matter
what. It also represents his fans as his Army
which they call themselves.
How does the music video entice the viewer?
The music video entices the video by continuously
showing mid shots of Olly himself. This would
entice the audience as many of the audience
would be a fan of Olly, meaning that it would be
more enticing for their fans to watch. Even if the
person watching isnt really a fan of the artist, I
think it would entice them by the way that there
are many effects and techniques that are
interesting to see.
CONCLUSION OF THIS VIDEO
Overall, I believe that this video is similar to the
video that I would like to make as it is based
around the concept of the relationship between
the video and the lyrics, which I think is
effective. I believe that this could inspire me into
making a video where the video is based around a
certain concept or idea.

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ANALYSIS OF SIMILAR TEXTS

A2 Media Research task

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