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ورشة إعداد التخطيط الإستراتجي
ورشة إعداد التخطيط الإستراتجي
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The importance of strategic planning
Environmental Analysis and Strategic Review
Vision Statement
Mission Statement
Values
Strategic Goals
203 203
Strategic planning
Strategic Risk
Strategic Risk
Strategic Risk
Direction
Tactics
Planning Gap
M
Situational
Strategic Risk
( ) / . 1
/ / ..... 2
3
S W
SWOT Analysis
O OS OW :
S .
T TS TW W
:
.
:
O .
)Matching (SO
:
T .
S O
)Matching (SW
W T
Weakness Threats
Internal
8Ms Environment
1 Manpower
2 Materials
3
Money
4 Means
5 Marketing system
6 Mother - nature
7 Minutes
8 Measurements
External
PEESTL , PESTEL, PEST Environment
Political Factors
Economic Factors
Legal Factors
SWOT ANALYSIS OF BMW
Strength:
BMW is a renowned company.
BMW is able to sustain its market.
BMW have qualified labour
BMW used advanced technology
BMW had strong relationship with its suppliers
Weakness
BMWs overall image was too serious and conventional in comparison with its
competitors
high cost products compared with the competitors
Overdependence on US and Europe market
SWOT ANALYSIS OF BMW
Opportunity
The increase in number of products sold in spite of the economic downturn
Use of advanced technology for the products
Popularity in developing countries like India and china
Low interest rates
Threats
Strong competition in the luxury segment of cars
Economic downturn
New entrants in the automobile industry
Increase in fuel costs
Rising supply costs e.g. steel
What is the Vision
Vision describes future of the organization
:
inspire and motivate 1
Clear Goal 2
: Scope 1
2
. : Activities
3
: Customer needs
: Stakeholders 4
: Competitors 5
: Market Share 6
: Technology 7
As one of the worlds largest airlines
2020
Mission
.
Why the organization Exist
:
1
what is our products?
: customer 1
:Service 2
:Philosophy 3
:Technology 4
:Impressions 5
:
Values
.
:
7 5 1
Strategic Goals
1
2
%100
5
Operational Objectives
The end results for activities
What Are SMART GOALS?
S Specific
M Measurable
A Achievable
R Realistic
T Time-bound
E Execution
R Review
%10 1
%20 2
%90 3
%80 4