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The importance of strategic planning

Environmental Analysis and Strategic Review

Vision Statement

Mission Statement

Values

Strategic Goals

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 2030

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 2016 - 2011

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 Strategic planning

Strategic Risk

Strategic Risk
Strategic Risk

Direction

Tactics
Planning Gap
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Situational
Strategic Risk


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 S W
SWOT Analysis
O OS OW :
S .

T TS TW W
:
.

:
O .

)Matching (SO
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T .

S O
)Matching (SW

Strengths Opportunities )Matching (OT

W T
Weakness Threats
 Internal
8Ms Environment

1 Manpower
2 Materials
3
Money
4 Means

5 Marketing system

6 Mother - nature

7 Minutes

8 Measurements
 External
PEESTL , PESTEL, PEST Environment

Political Factors

Economic Factors

Environmental Factors ( comparators / market share / customers/ .

Social Factors - Social-Cultural Factors

Legal Factors
 SWOT ANALYSIS OF BMW

Strength:
BMW is a renowned company.
BMW is able to sustain its market.
BMW have qualified labour
BMW used advanced technology
BMW had strong relationship with its suppliers

Weakness
BMWs overall image was too serious and conventional in comparison with its
competitors
high cost products compared with the competitors
Overdependence on US and Europe market
 SWOT ANALYSIS OF BMW

Opportunity
The increase in number of products sold in spite of the economic downturn
Use of advanced technology for the products
Popularity in developing countries like India and china
Low interest rates

Threats
Strong competition in the luxury segment of cars
Economic downturn
New entrants in the automobile industry
Increase in fuel costs
Rising supply costs e.g. steel

 What is the Vision

Vision describes future of the organization

:
inspire and motivate 1

Clear Goal 2

Draw Strategic Path 3

Reflect Organization Identity 3

 :

: Scope 1

2
. : Activities
3
: Customer needs
: Stakeholders 4

: Competitors 5

: Market Share 6

: Technology 7


As one of the worlds largest airlines

2020

 Mission

.
Why the organization Exist
:
1
what is our products?

who is the customer? 2

How to delver the product? 3

What makes us distinctive or unique? 4



: customer 1

:Service 2

:Philosophy 3

:Technology 4

:Impressions 5

 :





Values

.
 :

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 Strategic Goals

1

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 Operational Objectives

The end results for activities
 What Are SMART GOALS?
S Specific

M Measurable

A Achievable

R Realistic

T Time-bound

E Execution

R Review


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