THE EVOLUTION

OF
TRADITIONAL
TO
NEW MEDIA
 For years, there has been chatter in the industry
that traditional media is dying, but I am here to
tell you that traditional media is still very much
alive and well. There is no argument that
traditional media is undergoing a huge
transformation and has required a digital tune-
up, which has been crucial to its survival.
WHAT IS TRADITIONAL MEDIA?
TRADITIONAL MEDIA
Traditional media, or as some refer to as old
media, has been used in the
marketing/advertising world for years.

Any form of mass communication available

before the advent of the digital media
EXAMPLES OF
TRADITIONAL MEDIA
TELEVISION
RADIO
MAGAZINES
NEWS PAPER
 . These forms of communication are
the steadfast ways that businesses
have reached both consumers and
other companies for decades. They
are the roots of advertising and the
most common form utilized by
businesses on a daily basis. Though
traditional media is effective, over
the course of the last few years we
have seen more and more
businesses utilizing new media to
reach its target audiences.
THE NEW
MEDIA
WHAT IS NEW MEDIA?
NEW MEDIA
New media is the future of
advertising. More and more
consumers and businesses rely on
new media to find their information.
Ultimately, new media refers to
content that is easily accessible via
many different forms of digital media
EXAMPLES OF NEW MEDIA
INTERNET
SMARTPHONES
COMPUTERS
TABLETS
ON-DEMAND ACCESS OF NEW MEDIA
BING
YAHOO
INTERACTIVE NEW MEDIA
FACEBOOK