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  • Dead Brands: Dr. Ishrat Nazir Mba E3

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    Haseeb Ahmed
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    The document discusses the Polka brand of ice cream in Pakistan. Polka was a popular ice cream brand in the 1980s but failed as Unilever, its owner, focused on launching and promoting its new Wall's ice cream brand to capture more of the market. However, Unilever may consider re-launching the Polka brand by leveraging its international ice cream expertise and Polka's experience in Pakistan along with continuing to develop both the Wall's and Polka brands.

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    Dead Brands

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    The document discusses the Polka brand of ice cream in Pakistan. Polka was a popular ice cream brand in the 1980s but failed as Unilever, its owner, focused on launching and promoting its new Wall's ice cream brand to capture more of the market. However, Unilever may consider re-launching the Polka brand by leveraging its international ice cream expertise and Polka's experience in Pakistan along with continuing to develop both the Wall's and Polka brands.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views2 pages

    Dead Brands: Dr. Ishrat Nazir Mba E3

    Uploaded by

    Haseeb Ahmed
    The document discusses the Polka brand of ice cream in Pakistan. Polka was a popular ice cream brand in the 1980s but failed as Unilever, its owner, focused on launching and promoting its new Wall's ice cream brand to capture more of the market. However, Unilever may consider re-launching the Polka brand by leveraging its international ice cream expertise and Polka's experience in Pakistan along with continuing to develop both the Wall's and Polka brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Dead Brands

    Dr. Ishrat Nazir


    MBA E3
    What is the product?
    Polka group of ice cream.

    Last advertisement?
    Last ad of polka was in 80s.

    Why fail?
    To capture a new market, Unilever focus more on its new
    brand called walls ice cream.

    Any idea to re-launch?


    Unilever is largest ice cream manufacturer, unilevers
    international expertise in ice cream and polkas long
    experience of the Pakistan ice cream market are expected to
    bring significant benefits to the Pakistani consumer. Unilever
    will continue to develop and support both its walls brand and
    polka brand and will invest further in polka business to
    improve the manufacturing operations

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