Business Plan Template

1.0 Executive Summary

Objectives
Mission
Keys to Success
2.0 Company Summary
Company Ownership
Start-up Summary
3.0 Product and Services
4.0 Market Analysis Summary
Market Segmentation
Target Market Segment
Strategy
Service Business Analysis
Competition and Buying
Patterns
5.0 Strategy and Implementation Summary
Competitive Edge
Marketing Strategy
Sales Strategy
Sales Forecast
Milestones
6.0 Management Summary
Personnel Plan
7.0 Financial Plan
Important Assumptions
Break-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Appendix