TWEETS OF XYZ

PRODUCT #ADAXYZ
Universitas Islam Indonesia
Edy Widodo, Iva Hasanah, Ravanel Yosandy, Yulinda Rizky Pratiwi,
Zara Mutia
 INTRODUCTION

easily
participate

SOCIAL MEDIA
easily
communicate

easily to
share
THE
THEORICAL
BASIS
RESULTS AND DISCUSSION
Population The population in this study are active Twitter
users are on a tweet with the word "#AdaXYZ" taken the data as
many as 3000 tweets.

Data analysis method Descriptive Analysis, Clustering, The

Association rules, Wordcloud, Twitter Followers Map
(@SehatXYZ).
WORDCLOUD 5

In the results obtained from the wordcloud

#AdaXYZ it reinforces the analysis that the
words that often appear when people talk
about #AdaXYZ through social media
twitter is a Keren word. Moreover the
people are also talking about the design
and bottles. Based on these results mean
that everybody twitter users associate the
word #AdaXYZ is Keren. While the design
and bottles mean that the design on the
bottle XYZ currently marketed does have
designs that diverse. Thus indirectly can
hypnotize or influence shoppers to keep
picking XYZ products.
 DENDOGRAM CLUSTERED 6

Based on the Figure 2, the result grouped into three clusters. The results obtained just a user
or account that is used by multiple users of Twitter, one of which is a twitter account XYZ
itself.
 Association Rules
> findAssocs(myTdm, 'XYZ', 0.25)
penjelasan langka tidak galon
0.33 0.32 0.32 0.31
ttg alaman aman?agar jaminan pengaduan
0.30 0.29 0.29 0.29 0.29
resmi tabanan tenang.thank info
0.29 0.29 0.25

Based on the results, said that XYZ associated with the word Penjelasan as much as
0:33 or 33% and the rest follow the number of words that are often associated by
someone if writing words on social media twitter XYZ.


FUN
Damenta
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Bentuk Dasar Volunteerism

 Followers Map

Based on these images, it can be seen that following the deployment of followers or @sehatXYZ account. Most
followers are coming from Asia as many as 212. While that is native to North America by 6, South America as
much as 3, Australia or New Zeeland from 0 (no follower who came from this area), and from Europe as much
as 5.
 Similarly, the spread of followers on
@sehatXYZ account, the following
deployment was the most widespread on
the continent of Asia as many as 86. While
on the continent of Africa as much as 2,
North America is 13, South America as
much as 1, Australia or New Zeeland as
much as 0, and Europe as many as 5.
However, there are some weaknesses in
this analysis. The first is an account of each
follower must include native city, otherwise it
will not be defined in the map. The second
drawback is the description of the number
of followers listed on the map are less
accurate. Remarks number of followers is
on the bottom left, and displayed in groups
continent, not a country. And the follower
account that does not mention the
hometown also not be counted. The third
weakness is a map that is displayed in the
world, can not be displayed in an area or
region, can not be displayed within a
Following Map country. So that the conclusions obtained
can only be interpreted by one country
alone. With the weaknesses that exist, still,
this analysis is enough help to see from
anywhere followers an account originated.
 11

CONCLUSION
Based on the analysis and the twitter account of the word
#AdaXYZ @sehatXYZ can be concluded that the words were
much discussed regarding #AdaXYZ is keren, desain, and
botol. That is because the media campaign that used by the
company XYZ today is the design on the bottle XYZ varied.
In addition to the XYZ word itself, the pattern is the word most
often occurs with the explanation and said XYZ is rare. The
results obtained in the cluster analysis only form of user or
account that is used by multiple users of Twitter, one of which
is a twitter account XYZ itself. As for the spread of following
and followers most are on the Asian continent.


A
Filiasi

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PAPI
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i

Rencana Jangka Panjang

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