Your Digital Marketing Plan: By: Olivier Mamet

YOUR DIGITAL MARKETING PLAN
By: OLIVIER MAMET
www.theseoconsultant.biz Your Digital Marketing Template

Thank You
Olivier Mamet Digital
Marketer
I hope you find this template useful

All you need is the plan, the road map, and the courage to press on to your destination.

INDEX
WHERE ARE WE NOW ?
0
1
0
WHERE WE WANT TO BE
2
GETTING THERE
0
3
0
MEASURE AND EVALUATE
4

About
Your Company
Brief Introduction of your company
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1.WHERE WE
Knowing where we are is as important as knowing where we want to go. For
this reason, weve set out to run a complete diagnostic analysis of all our
marketing channels. In order to move further into discovery, we need to
ARE NOW ascertain or re-evaluate our 4 segments.
CUSTOMERS MARKET COMPETITION PARTNERS
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OUR CUSTOMER(S)
GOALS & VALUES FRUSTRATIONS
Name John Doe

Age 34
Occupation Marketing
Status Married
Location Los Angeles
Education College
Other Loves golf

OUR CUSTOMER(S)
GOALS & VALUES FRUSTRATIONS
Name Jane Doe

Age 31
Occupation Sales
Status Single
Location London
Education College
Other

CUSTOMER POINT OF CONTACT
SEO WORD OF MOUTH
SEM CONTENT MARKETING
EMAIL SMM
Name John Doe
Age 34
PR BLOGGING
Occupation Marketing
Status Married
Location Los Angeles
WEBSITE
Education College
Other Loves golf

CUSTOMER POINT OF CONTACT
SEO WORD OF MOUTH
SEM CONTENT MARKETING
EMAIL SMM
Name Jane Doe
Age 31
PR BLOGGING
Occupation Sales
Status Single
Location London WEBSITE
Education College
Other

CURRENT MARKET
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.

MORE DETAILS ABOUT MARKET

COMPETITION

MORE DETAILS ABOUT COMPETION

PARTNERS

MORE DETAILS ABOUT PARTNERS

BUSINESS SWOT ANALYSIS

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quam semper.

Strengths Weaknesses Opportunities Threats
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penatibus et magnis dis parturient montes,
SWOT ANALYSIS nascetur ridiculus mus.
STRENGTHS
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pretium quis, sem. Nulla consequat massa quis
enim.
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eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

SWOT ANALYSIS
WEAKNESSES
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nascetur ridiculus mus.

enim.

SWOT ANALYSIS
OPPORTUNITIES
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THREATS
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eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

2. WHERE WE
WANT TO BE ascertain or re-evaluate our 4 segments.
HEALTH CHECK MISSED OPPORTUNITES CURRET BUDGET
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SEO CURRENT ISSUES
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dolor. Aenean massa. Cum sociis natoque
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consectetuer adipiscing elit. Aenean commodo
ligula eget dolor.
WHERE WE WANT TO BE

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ligula eget dolor.

SEM CURRENT ISSUES

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WHERE WE WANT TO BE

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CONTENT MARK.. CURRENT ISSUES

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WHERE WE WANT TO BE

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WEBSITE CURRENT ISSUES

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WHERE WE WANT TO BE

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CURRENT BUDGET
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10.53%
21.05%
Content Marketing
SEM
21.05%
SMM
Outreach
15.79%
Social
SEO
10.53% 21.05%

3. GETTING
THERE ascertain or re-evaluate our 4 segments.
MARKETING MIX FUNNEL KEY IMPLEMENTATIONS PROPOSED BUDGET
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MARKETING MIX
FACEBOOK
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BLOGGING NEWSLETTERS
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WEBSITE
SEO AND SEM Title Here

LINKED IN
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FUNNEL
SEO, SEM, SMM, BLOGGING, CONTENT MARKETING, ETC

REACH
NEWSLETTER, EXCLUSIVE, RETARGETING

NURTURE
SALES WEBSITE, LEAD, CONTACT FORM, CHECKOUT
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LOYALTY
Creates Reach thus going back to funnel

ADVOCACY

Your title here
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eget dolor. Aenean massa. Cum sociis
natoque.
Your title here
adipiscing elit. Aenean commodo ligula WEBSITE
CHANGES
natoque.
Your title here
adipiscing elit. Aenean commodo ligula TO BE
CARRIED OUT
natoque.
Your title here
natoque.
WHAT WHY HOW
Product A
Create specific product Let people focus Talk to web team

lead pages uniquely on this
product
Product B
Optimise call to action We are not getting Call web design

setup enough leads/enquiries company
based on visits
Product C
Offer a free 30 day trial Data shows customers

are afraid to commit Do it myself
without experiencing
first

Your title here
natoque.
Your title here
SEO
CHANGES
natoque.
Your title here
adipiscing elit. Aenean commodo ligula TO BE
CARRIED OUT
natoque.
Your title here
natoque.
WHAT WHY HOW
Product A
Create a review plan to We are not ranking well Talk to editorial team
get back links enough organically
Product B
Fix on page for product Broken links makes bad Talk to in-house Team
b experience for
customers
Product C
What 3 Why 3 How 3

Your title here
natoque.
Your title here
SEM
CHANGES
natoque.
Your title here TO BE
CARRIED OUT
natoque.
Your title here
natoque.
WHAT WHY HOW
Product A
Add Ad group and new We are missing out on Talk to Adwords

keywords to plan these sales Consultants
Product B
Optimise delivery for Talk to in-house Team

We are seeing an
mobiles
increase in mobile
phone users
Product C
Change bidding Customer discovery

strategy to suit new shows people dont Do it myself
customer timeframe look on week ends

Your title here
natoque.
Your title here
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CHANGES
natoque.
Your title here
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CARRIED OUT
natoque.
Your title here
natoque.
WHAT WHY HOW
Product A
Create a competition To increase Talk to social team

engagement and
therefore exposure
Product B
Product is amazing and

Share videos of people Talk to in-house Team
once people see it in
experiencing the
action the will buy
products
Product C
Incentivize people to Gives confidence to

leave new customers Talk to social media
Reviews on the page company

Your title here
natoque.
Your title here
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natoque.
CHANGES
Your title here
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natoque.
CARRIED OUT
Your title here
natoque.
WHAT WHY HOW
Product A
Setup Video Ads Engagement price Talk to social media

drops and thus we save company
money
Product B
Increase relevance So we can see a drop in Talk to in-house Team

score bidding price
Product C
Integrate retargeting These customers knows

strategy us so need to stay on Do it myself
their mind

PROPOSED NEW BUDGET
10.53%
21.05%
Content Marketing
SEM
21.05%
SMM
Outreach
15.79%
Social
SEO
10.53% 21.05%

4. MEASURE &
EVALUATE ascertain or re-evaluate our 4 segments.
SHORT TERM GOAL LONG TERM GOAL MONITORING
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SHORT TERM RESULTS
Title Here Title Here



SHORT TERM GRAPH
30
25
20
15
10
0
1/5/14 1/6/14 1/7/14 1/8/14 1/9/14

LONG TERM RESULTS



LONG TERM GRAPH
30
25
20
15
10
0
1/5/14 1/6/14 1/7/14 1/8/14 1/9/14

MONITORING
Title Here
FB Lorem ipsum dolor sit amet,
conver consectetuer adipiscing elit.
Title Here GOOGLE

Title Here
TAG
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MANAGER
Title Here Phone

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https://www.linkedin.com
/in/olivier-mamet-6a333213/?ppe=1
https://
w w w . f a c e b o o k . c o m/
t h e s e o l a b/
www.theseoconsultant.bi
z
THANKS FOR oli@theseoconsultant.
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YOUR DIGITAL MARKETING PLAN

By: OLIVIER MAMET

www.theseoconsultant.biz Your Digital Marketing Template

I hope you find this template useful

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

www.theseoconsultant.biz Your Digital Marketing Template

ARE NOW ascertain or re-evaluate our 4 segments.

CUSTOMERS MARKET COMPETITION PARTNERS

www.theseoconsultant.biz Your Digital Marketing Template

Name John Doe

www.theseoconsultant.biz Your Digital Marketing Template

Name Jane Doe

www.theseoconsultant.biz Your Digital Marketing Template

SEM CONTENT MARKETING

www.theseoconsultant.biz Your Digital Marketing Template

SEM CONTENT MARKETING

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

Eget dolor. Aenean massa. Cum sociis natoque

Donec pede justo, fringilla vel, aliquet nec, vulputate

www.theseoconsultant.biz Your Digital Marketing Template

Eget dolor. Aenean massa. Cum sociis natoque

Donec quam felis, ultricies nec, pellentesque eu,

www.theseoconsultant.biz Your Digital Marketing Template

Eget dolor. Aenean massa. Cum sociis natoque

Donec quam felis, ultricies nec, pellentesque eu,

www.theseoconsultant.biz Your Digital Marketing Template

Eget dolor. Aenean massa. Cum sociis natoque

Donec pede justo, fringilla vel, aliquet nec, vulputate

www.theseoconsultant.biz Your Digital Marketing Template

WANT TO BE ascertain or re-evaluate our 4 segments.

HEALTH CHECK MISSED OPPORTUNITES CURRET BUDGET

www.theseoconsultant.biz Your Digital Marketing Template

Lorem ipsum dolor sit amet, consectetuer

HEALTH CHECK adipiscing elit. Aenean commodo ligula eget

Lorem ipsum dolor sit amet, consectetuer

www.theseoconsultant.biz Your Digital Marketing Template

Lorem ipsum dolor sit amet, consectetuer

HEALTH CHECK adipiscing elit. Aenean commodo ligula eget

Lorem ipsum dolor sit amet, consectetuer

www.theseoconsultant.biz Your Digital Marketing Template

Lorem ipsum dolor sit amet, consectetuer

HEALTH CHECK adipiscing elit. Aenean commodo ligula eget

Lorem ipsum dolor sit amet, consectetuer

www.theseoconsultant.biz Your Digital Marketing Template

Lorem ipsum dolor sit amet, consectetuer

HEALTH CHECK adipiscing elit. Aenean commodo ligula eget

Lorem ipsum dolor sit amet, consectetuer

www.theseoconsultant.biz Your Digital Marketing Template

www.theseoconsultant.biz Your Digital Marketing Template

THERE ascertain or re-evaluate our 4 segments.

MARKETING MIX FUNNEL KEY IMPLEMENTATIONS PROPOSED BUDGET

www.theseoconsultant.biz Your Digital Marketing Template