ACCURATE INSTITUE OF

MANAGEMENT TECHNOLOGY

COMPARATIVE STUDY OF PARLE INDIA

PVT. LTD & BRITANIA INDIA LTD.

PRESENTED BY :

PRAVEEN KUMAR
SAWANT SINGH
SUVADEEP BANERJEE
MRITYUANJAY KUMAR
DANIEL KHARMALKI
(G2)
 PARLE INDIA PVT. LTD.
Established in 1929 by Narrotam Das
Chauhan.
1st brands – Parle Glucose and Parle Monaco
Multimillion US $ company
Market leader in many products
Won acclaim at the Monde selection since 1970
40% share of the total biscuit market
15% share of the total confectionery market
 DEMERITS OF PRODUCTION LINE
 First is the waste materials fallen on ground.
Such waste material is of 1% which goes into total
waste.
 Second types of waste are the biscuit collected in
tray of the multi-pack wrapping machine, since
these biscuit are broken they are not packed and
sold to the customer but collected in other tray
and sold as broken pieces and sold for less price
for cattle feeding.
 PROCESSES
ROTARY MOULD
BISCUIT BAKING OVEN
COUNTING UNIT
SUGAR GRINDER
MULTIPACK WRAPPING MACHINE
POLY BAGS
SEALING MACHINE
TAPPING MACHINE
ADVERTISEMENT STRATEGIES

Parle-g started being advertised in the 80’s. It was

advertised mainly through press ads. The commercial
was run for a period of 6 years. Parle-G grew bigger by the
minutes. the year 2002 went down as a special year in
Parle-g’s advertisement history. A year that saw the birth
of G-man a new ambassador for Parle-g. Shaktiman ,
although we all know the famous bollywood actors
Hrithik Roshan and Amir khan are the brand
ambassadors of Parle g.
 
 FUTURE PLANNING
The company wants to increase the profitability
by selling of maximum quantity.
The Company has achieve huge reputation and
brand name now the company has a better
position in global market.
 The company does business in many country
such as New Zealand, France Australia and many
more country.
CORPORATE SOCIAL RESPONSIBILITY
 As a part of Corporate Social Responsibility Policy
Parle is keenly involved in the overall development of
younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over.
Every year, Parle organizes Saraswati Vandana in the
state of West Bengal during the festival of Saraswati
Puja, inviting schools from all across the state to
participate. The involvement in cultural activities has
seen the inception of Golu Galata in Tamil Nadu, held
during Navratri. Thousands of families participate
and celebrate the occasion on a grand scale.
 BRITANNIA INDIA LTD.
Established in 1896.
Britannia Industries Limited manufactures, sells, and
exports bakery and dairy products in India and
internationally.
Britannia Industries is seeking shareholders
permission for a proposal to up its borrowing limit to
Rs.20 billion to chase inorganic growth opportunities.
Net sales and PAT of the company is expected to grow
at a rate of 13% and 7% over 2008 to 2011 respectively.
 BRITANNIA ANNUAL REPORT
YEAR 2007 – 2008 2008 - 2009 2009 - 2010

SALES 2584.80 3157.79 3416.60

GROSS PROFIT 272.30 286.80 211.18

PURCHASES 1,479.40 1,767.06 1877.14

NET PROFIT 191.00 180.40 116.50

E.P.S 79.92 75.51 88.58

 IT APPLICATION
Britannia Industries Ltd , one of India’s leading food
companies, recently selected Hewlett-Packard (HP) India to
implement a comprehensive IT outsourcing and
transformation project that will include infrastructure
solutions, SAP Application Services, consulting and
outsourced services. This makes Britannia the first major
FMCG Company to comprehensively outsource its IT
operations including the data center (DC). This strategic
outsourced partnership at India’s best known food company
will help the various growth and business transformation
initiatives within Britannia and ensure its long-term
competitive position.
 MANPOWER PLANNING
Manpower planning has taken on a new dynamic role
and is now seen as a key business activity in
international business.

 Be able to use the most appropriate approach to

your business succession planning process
 Be able to do business mapping and BPR

 Understand and be able to implement the new

dynamic manpower system

CORPORATE SOCIAL RESPONSIBILITY
The success of the GAIN and Naandi
Foundation partnerships.
Collaborated with other NGO’s like the
‘Navjyoti Foundation’ to supply iron fortified
biscuits for children in order to supplement
their nutrition needs.
Continued to partner with the UNWFP (United
Nations World Food Program) to supply
customized biscuits to “at risk” populations
across countries.
 TARGETING CUSTOMERS
Outlet across the country.
Originally packed in the wax paper pack, today it
is available in a contemporary, premium pack
with attractive side fins.
The new airtight pack helps to keep the biscuits
fresh and tastier for a longer period
BRITANNIA
VS
PARLE
 Business

Description Britannia Parle

Established 1896 1929

Nature of business Public ltd Family run business

No of manufacturing units 5 own ,40CMU 8 own units ,60 CMU

Market share ( value) 32.80% 32.94%

Ads Major methods Cricket events and players Celebrities endorse ment

New areas of promotion Environment Health and wellness

 BRANDS PITCHED AGAINST EACH
OTHER
Category Britannia Parle Leader

Glucose Tiger Parle -G Parle-G

Marie Marie Gold Parle Marie Marie Gold

Salty snacks 50-50 Krack Jack Krack Jack

Choco chips Good day Hide n seek Good day

Milk Milk bikis Milk sakhti Milk bikis

Bourbon Bourbon Hide n Seek Bourbon

Nice Nice ------ Britannia Nice

Multi grain Nutri choice ----- Nutri choice

Cream Cream Treat Kreams Cream treats

Cookie Good day 20-20 Good day

 CONCLUSION
 More consumers seem to be munching on Parle biscuits while
sipping on their hot cuppa, which is probably why the
company is said to have toppled Britannia Industries' number
one position to become the largest selling biscuit company in
India.

 With a total turnover of around Rs 4,000 cr coming from

biscuits, Parle Products has emerged as the clear market
leader, with a difference of almost Rs 1,000 cr. Britannia
Industries reported a turnover of Rs 3,400 cr for the financial
year 2009-10, with biscuits contributing around Rs 3,000 cr.
 THANKS
FROM
IMPRESSION