Ques 2. Describe the purpose of matrix structure ?

Multi-variant team consisting of expertise from different fields such as

marketing, finance, HRM etc. to achieve organisational goals.

Purpose:
Established for short term projects.
Used where projects require expertise from various disciplines.
All-round approach.
Employees are in contact with many people, which helps with
sharing of information and can speed the decision process.
Efficient Information Exchange.
Increases Motivation.