M hnh kinh doanh

Business Accelerator

All Rights Reserved

 Ghi ch

Angel Capital: Vn mi t nh u t thin thn

BA (Business Accelerator): T chc thc y kinh doanh
Boot Camp: Giai on hun luyn tp trung
Demo Day: Ngy cc Start up trnh by phng n kinh doanh vi cc
nh u t mo him
IPO (Initial Public Offering): Ln cho bn u tin ra cng chng
Mentoring: Qu trnh truyn t b quyt kinh doanh
Seed money: Vn mi
Startup: Doanh nghip khi nghip
VC (Venture Capital): Vn u t mo him
Later stage VC: u t mo him nhng vng sau
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 Ni dung

Tng quan l trnh Startup

M hnh Silicon Valley ti M

BA, VC ti M v mt s quc gia khc

H sinh thi startup Vit Nam

Hng dn thnh lp BA
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Tng quan l trnh startup

4
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 M hnh Silicon Valley M

* Mt s start up M c kh nng n thng vi nh u t mo him m khng cn phi qua BA

Silicon Valley ti M - th trng ni cc cng ngh mi c trin khai bi cc start-up c

kh nng tng trng vi tc phi m v c ti tr bi cc nh u t mo him.

Qu
Nh Trng u t $2 t nm 2012 cho pht trin cng ngh v DN mi.
Startup
M c tr
Theo Hip hi u t mo him Quc gia (NVCA) M, nm 2011 c 842 gi 2 t
cng ty u t mo him qun l 195.9 t USD, to li nhun 21% GDP ca M USD

u t mo him vo cc start up c tnh to ra 11.9 triu vic lm ti M

4 thp k qua, u t mo him ti M to ra nhiu sn phm t ph v thay i th gii, t

Internet n email, iPhone v GPS...

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Business Accelerator ti M

Y Combinator - BA hot ng t nm 2005, n

nay gi tr cty t > 10 t USD.

ti tr > 630 startups: Loopt, Reddit, Clustrix,

Wufoo, Scribd, Xobni, Omgpop, Weebly, Songkick
, Disqus, Dropbox, Twitch, Heroku, SocialCam,
42Floors, Exec.

Techstars (Boston, Chicago, TX, NY, Seatle,

Boulder, London)

2006; 7 a im

ti tr > 291 startups

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 BA ti Singapore & Hn Quc
BA - Loi hnh ang rt pht trin M xut hin ti
Hn Quc & Singapore
SparkLabs (2012); > 16 startups;
D.CAMP (2013) (Hn Quc)
JFDI (2012) Singapore; >25 startups

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 H sinh thi startup Vit Nam

Cng ng internet startup Vietnam: Cc lnh vc chnh ca Startup Vit Nam

13,000 thnh vin
Thng mi in t
ng dng in thoi

2013: 37 thng v u t mua bn st nhp

cc Startup, u t vn mi: Wala.vn, Ig9.vn,
Greengar, Kleii, Blueup, Foody.vn...

18 thng v vng u t tip: Tinh Vn Ebooks,

Violet.vn, Tiki.vn... VTC online, NhacCuaTui.com...

6 thng v cc Startup c t chc nc

ngoi mua li: Vietnamworks.com,Kiemviec.com,

Startup Vit Nam ang pht trin mnh, tt v

mt k thut, c tnh thch ng cao vi cng
ngh mi nhng yu v kh nng kinh doanh
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Khng gian lm vic chung

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 Cc qu u t mo him

DFJ VinaCapital: 32 triu USD, 6 Startup ang

u t: Chicilon Media; DirectWithHotels
GapIT; TaxOnline; Vietnam Online Network;
Yeah1

IDG Ventures Vit Nam: 100 triu USD u t

vo > 40 cng ty trong CN, phng tin truyn
thng, vin thng v cc lnh vc tiu dng.

PVNI: u t cho 3 d n:
Blueway; Myproclub; cloudware

mLab nm trong chng trnh To lp cc

Startup bn vng trong nn kinh t tri thc,
c T chc infoDev (WB), Chnh ph Phn
Lan v Nokia phi hp thc hin. Tng vn cho
Vit Nam 380.000 USD

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 Cc qu u t mo him

Becamex TIC
Trung tm Cng ngh BTIC ti Bnh
Dng d kin u t 20 Startup/1 yr
~$50,000/1 startup

Danh mc u t ca BTIC c: Kleii

CyberAgent
Qu u t mo him ca Nht vi s
vn 360 triu yn.

Danh mc u t ti Vit Nam gm:

Tiki.vn; Nhaccuatui.com; Baokim.vn
Green Mobile Corporation; Clever Online
Advertising Corporation; Foody.vn

Mekong Capital, Dragon Capital.

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All Rights Reserved
Hng dn thnh lp BA

All Rights Reserved

M hnh thc y doanh nghip - BA

BA
Seed
Mentoring
Money

BOOT CAMP
Demo Day
Start up

BA - loi hnh t chc ang rt pht trin M!!!

y l h thng cc doanh nghip c bit, c kh nng sinh li cao thng qua
u t vo cc doanh nghip khi nghip (start-up) c tng kinh doanh tt.

BA thc hin 3 chc nng chnh: to vn mi (seed money) cho startup; o to

trong giai on tp trung (boot camp); t chc din n cho startup c c hi trnh
by v tip xc vi cc nh u t (Demo Day).

BA nh mt phin lc, l mt b phng cho cc startup, mt trng o to ra cc

startup hiu qu cc Qu u t thng qua m ti tr vn
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M hnh thc y doanh nghip - BA

-Thnh lp 2005; Ti Silicon Valley ; Doanh thu > 10 t USD

- u t 630 startups: Loopt, Reddit, Clustrix, Songkick, Disqus, Dropbox
Sample 1 - Vn mi $11K +$3K/ mi thnh vin sng lp
Y -Combinator - Ly t 2 10% c phn startup
- Gi lm vic + c vn, t chc mt ba ti hng tun
- 2 t/1 nm; trung bnh nhn 66 startup/1 t; boot-camp: 3 thng
- Thnh lp 2006; ti Boston, Chicago, Boulder, NY, Seatle, London, Austin
- u t 291 startups
Sample 2 - Vn mi $18K cho 1 statup
Techstars - Ly 6% c phn startup
- Cung cp khng gian lm vic chung, c vn, 2-3 ba ti hng tun
- 1-2 t/1 nm; trung bnh nhn 10 startups; bootcamp: 3 thng
-Thnh lp 2012; Singapore
- u t 26 startups
Sample 3 - Vn mi S$25K = S$15K + S$10K (ph chng trnh) cho 1 startup
JFDI - Ly 2-20% c phn ty vo vic nh gi ban u startup
- Cung cp khng gian lm vic chung, c vn, tic ngt vo 1 bui ti hng tun
- 2 t/1 nm; trung bnh nhn 10 startups; bootcamp: 100 ngy
- Thnh lp 2012; Hn Quc
- u t > 15 startups
Sample 4 - Vn mi $25K cho 1 statup
Sparklabs - Ly 6% c phn startup
- Cung cp khng gian lm vic chung , c vn
- 2 t/1 nm; trung bnh nhn 8-10 startups; bootcamp: 3 thng
- D kin thnh lp 03/2014; Vit Nam
- D kin nhn 8-10 startups t trin khai u tin
VSVA - Vn mi $10K (tr chi ph vn phng, tin lng theo thng)
(m hnh t vn) - Ly 10% c phn
- Cung cp khng gian lm vic, c vn + chuyn gia, tic ngt ti T6 hng tun
- 2 t/1 nm; trung bnh nhn t 8-10 startups; bootcamp: 4 thng
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 Phng thc hot ng
- 2 t/ 1 nm (T3 - k ma ng; T9 k ma H)
- in form online
- Vng 1 - xt duyt h s
Apply
- Vng 2 phng vn trc tip (15 mi i)
- T 8-10 startup c chn trong mi t
- T $10K-$20K / 1 startup i li 2-10% c phn
- Quy i da trn nh gi startup
Seed
funding - Mt s BA n gin vic nh gi ny bng vic nh
ng tt c startup; VD: Techstars $18K=6%, v
Sparklabs: $25K = 6% c phn khng tnh n tn tui
hay s lng cc thnh vin)
- BA cung cp khng gian lm vic chung to ra mi
trng ng lc, vn ha doanh nhn.
Office Space - Chi ph vn phng c th c tnh gp trong vn mi
(JFDI), hoc c th khng tnh vo vn mi (Techstars
& Y-combinator, SparkLabs)
- T 3 n 4 thng boot-camp; cc thnh vin startup
chuyn n lm vic ti khng gian lm vic chung.
- 1 hoc 2 ba ti/1 tun giao lu vi cc c vn l
doanh nhn, nh u t, CEO/CTO t cc cng ty ln.
Format - Cc bui ni chuyn ngn, cc bui hp hng tun
m bo startup theo c tin ca chng trnh.
- Cc ngy s kin quan trng: ngy chy th, ngy din
tp, ngy u t.
-Vi s nh c phn, BA c quyn biu quyt, quyn
ng hnh cng startup trong mua bn c phn.
Rights/ -BA khng cn quyn qun tr nh mt thnh vin trong
Decisions hi ng qun tr, quyn ph quyt trong mt quyt nh
chin lc. BA khng bt buc startup lm nhng g h
khng mun.
- Li nhun ca BA n t vic nm gi c phn startup:
Startup c th pht hnh c phiu ra cng chng
C phn c mua li bi cc cng ty tp on ln vi
gi cao
Revenue - Ri ro cao li nhun ln: c th >50% starup s
khng thnh cng nhng vi startup thnh cng s mang
li li nhun ln.
-Trit l BA l tnh c lp l nguyn nhn u tin
khin mi ngi to lp startup, v cng l l do lm
nn thnh cng ca startup
Philosophy - Mc tiu l to ra mi trng ni startup c th tp
trung xy dng phin bn u tin.
- BA s khng can thip nhiu vo cc startup BA ti tr,
mc ch ca BA l tr thnh ngun u t vng u
c yu thch
- To mi trng vn ha doanh nhn, vi ng lc lm
vic cao, ni startup tp trung lm vic v trao i gip
ln nhau. Kha trc gip kha sau bng vic truyn
t kinh nghim hay vi t cch l cc nh u t mi.
Environment - BA nh mt trng o to, mt tri hun luyn,
startup c lm vic di s hng dn ca cc c vn
v chuyn gia. Startup tt nghip mi c c hi trnh
by sn phm ti cc nh u t.
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 Tng quan chng trnh & khung thi gian

Chng trnh o to tp trung trong boot-camp 16 tun

s gip cc startup hon thin cc vn sau
Thit k sn phm v bn mu th. Tm v xc nh nhng bng sng ch c lin quan.
Pht trin,
Th nghim. Pht trin Bo v v phn phi quyn S hu tr tu.
to mu
chin lc
hon thnh
Th nghim cng khai thng qua cc knh (cc trng s hu tr tu ng k bng sng ch.
sn phm
i hc, nhng khch hng ban u)

Sn xut thit k sn phm. Nhn c c vn v k hoch ti chnh.

Ti a ho dng tin.
Sn xut/ K hoch pht trin cc nh cung ng. K hoch B quyt pht trin, quy m ho.
Phn phi Ti chnh K hoch ti chnh v gim thiu nguy c.
K hoch sn xut. K hoch d phng.

Knh phn phi cho vic sn xut.

Pht trin mt k hoch kinh doanh

Xc nh ln th trng, nh v th trng Xy dng mt bn thuyt trnh vi nh u t:
2 pht gii thiu v nhng m t chnh
K hoch
Bn hng & Chin lc bn hng v phn phi sn phm 10 12 pht bo v v tr li nhng cu hi
Kinh Doanh
Marketing K nng thuyt trnh
Bn thuyt trnh
Pht trin qung b ban u Lm nh th no thu ht cc nh u t.
Ni g v ni nh th no vi cc nh u t.
Luyn k nng bn hng Tp thuyt trnh vi cc Startup trong BA
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 Hot ng & s kin trong Boot-camp
- Cc thnh vin sng lp s lm vic cho cng ty ca
chnh h, xy dng sn phm ca h hng ngy trong
khng gian lm vic chung cng vi nhng thnh vin
A typical day
startup khc.
-BA s c thnh vin lm vic ton thi gian, v cc
thnh vin, i tc t vn bn thi gian, nhng ngi
Working hours dnh 20% thi gian lm cho BA, c th t vn trong cc
lnh vc lut, ti chnh, marketing, IT
-Mi tun BA t chc mt ba ti v mi nhng din gi
l cc doanh nhn thnh t hay cc nh qun l t cc
Tea-Break cng ty ln, hay t cc startup ti ni chuyn.
(Dinner)/week - Mi ba ti nh mt Ngy Demo thu nh startup c th
mang laptop ti cho mi ngi xem nhng iu m h
lm c trong tun.
- Ngy u tin khi cc startup chuyn n khng gian
lm vic chung. BA ph bin v lch lm vic, cc s kin
s din ra trong boot-camp, cch thc lm vic gia
Orientation Day
startup vi cc thnh vin ca BA. y cng l ngy cc
startup gii thiu v nhm v lm quen vi cc nhm #.
- Din ra vo tun th ba, startup trnh by cc tng
ca h. Mc ch l (a) m bo mi ngi u bit
Prototype Day nhng ngi cn li ang lm g, trng hp h c th
gip , v (b) l cho cc nh sng lp bt u ngh ti
cch trnh by nhng g h ang thc hin.
- Gia k boot-camp, BA mi cc i tc t qu u t
mo him ti, mi startup c 30 ni chuyn vi mt
trong s cc i tc ny. y ch l bui ni chuyn n
Mid-term event thun, khng phi l bui gii thiu hay mi cho. Cc
i tc l cc nh t vn min ph, h cho cc startup bit
d n no s hot ng v d n no s gp vn .
- Ngy din tp tng t nh Ngy chy th, song cc
nh sng lp phi c bn tho u tin cho bi thuyt
Rehearsal Day trnh vo Ngy Demo.
- Ngy din tp l ngy ni b ca BA v cc nh sng
lp, s khng c khch mi no c tham gia.
- Ngay trc Ngy Demo, BA s mang ti 5 hoc 6 ngi
vay vn xut sc nht trong s cc cu thnh vin ca BA
chia s mt cch thng thn cc kinh nghim v a ra
Alumni Day
li khuyn cho cc startup.
- Vo ngy cui ca 4 thng boot-camp, BA t chc ngy
u t vi s tham gia ca rt nhiu nh u t do BA
mi ti. Khng c mt tiu ch c th no cho cc bi
Demo day
thuyt trnh vo Ngy Demo. Tuy nhin cc startup nn
tp trung vo hai mc ch chnh (a) trnh by iu h
ang lm; (b) gii thch ti sao khch hng li cn iu
.
- Sau ngy Demo cc nhm startup s c bui gp mt v
chia tay vi cc thnh vin BA. BA s vn gi lin lc vi
Closing day cc startup v s h tr hay t vn cho startup
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 Hi ng xt duyt & tiu ch la chn
Hi ng xt duyt ca BA c chc nng nhim v
Chc nng tuyn chn nhng startup tim nng u t v
nhim v
nhn vo chng trnh boot-camp.
Thnh vin trong hi ng xt duyt l nhng
ngi qun l, iu hnh, nhn s cp cao ca BA,
cc nh ng sng lp, cng s, nhng chuyn gia,
Thnh vin nhng nh u t i tc chin lc ca BA
hi ng
Ngoi cc thnh vin chnh trong hi ng xt
duyt, nhn s hay cng s trong BA cn c nhng
chuyn vin v thm nh k thut, ti chnh v lut
BA tp trung u t cho startup lnh vc cng
ngh, thng thng l internet, thng mi in t,
phn mm, ng dng trn TD, game online, BA
vn c th u t cho cc startup trong cc lnh vc
khc. startup c th chim lnh th trng rng trong
v ngoi nc.
Tiu ch la 5 tiu ch la chn startup
chn startup
Hiu r v th trng v cc i th cnh tranh
c sn phm mu, sn phm tht hoc c
tng tt/ m hnh sn phm
Cc thnh vin tm huyt v am m
Sn phm to ra gi tr cho ngi dng
C nh hng pht trin trong tng lai
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Vng 1 - xt duyt h s. Thnh vin ca hi
ng xt duyt s c h s startup ring r trnh
vic suy ngh theo nhm.
Quy trnh xt
tuyn Vng 2 - vng phng vn trc tip vi cc startup
tim nng. Startup s c 15 gii thiu v cng ty,
sn phm, v nhm ca mnh, cng vi phn tr li
cc cu hi ca hi ng xt duyt.
H s c a ra c y cc k nng ca
nhm: v kinh doanh, k thut, cc k nng khc
Startup c a ra c phin bn sn phm mu,
hay sn phm tht
H s c ch ra c nhng suy ngh, nhng vic
startup lm trong m hnh kinh doanh ca h
Mt s cu hi quan trng nh:
Mt s gi
Cng ty ca bn ang d nh lm g?
Ti sao khch hng li cn iu ?
Cc cu tr li ca startup cn ngn gn v tt nht
l c th gi gn trong cu u tin.
Mt yu t quan trng cho hi ng xt duyt c
quyt nh nhn startup hay khng l nhn vo
18
con ngi, nhng thnh vin trong cng ty startup.
 THANK YOU

CHN THNH CM N QU V!
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