KALPATARU INSTITUTE OF TECHNOLOGY

POST GRADUATE DEPT OF MANAGEMENT STUDIES

SUB:-Strategic management

TOPIC: KEY SUCCESS FACTORS

Presented By
SUHEL AHAMAD
Meaning of key success factors

An industrys key success factors are those competitive factors that most influence
industry members ability to prosper in the market place; these include

The particular strategy element.

Product attributes
Resources
Competitive capabilities
Market achievements
Some of the major types Key success factors are as
follows
Technology oriented success factors

Manufacturing oriented success factors

Distribution oriented success factors

Marketing oriented success factors

Skills oriented success factors

Organization oriented success factors

Technology oriented success factors

Proven ability to improve production process

Expertise in particular technology

Capability to innovate new product

Manufacturing oriented success factors

Ability to achieve economies of scale

Lower cost production
High productive labor force
Setting plant location incurring low cost
Ability to manage a wide range of products and customized products
Efficient utilization of fixed assets
Designing and engineering of products of low cost
Distribution oriented success factors

Reduce distribution costs by direct sales

Efficient channel network of marketing intermediaries
Gaining plenty space on store shelves
Having retail outlets that are owned by the company
Marketing oriented success factors

Breadth of product line and product selection

Effective salesforce
Skilled and trained service employee
Fast ,accurate technical assistance
Eye-catching package of product
Customer guarantees and warrantees
Clever Advertising
Skills oriented success factors

A talented work force

National or global distribution capabilities
Speedy process of research and production
Knowledge of technology
Supply chain management capabilities
Strong E-commerce
Design expertise
Organization oriented success factors

Superior information system

Respond Quickly to market changes
Convenient locations
Reference
C N Sontakki

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