PROJECT D N

Thnh lp cng ty c phn t vn u t khi nghip:

Vietnam Startup Consulting & Investment (VSCI)

VSCI l mt cng ty o to, t vn u t, u t vn mi, v ku gi vn

cho cc startup Vit Nam c b phng pht trin, hon thin sn phm, ku gi dng
vn ln.

VSCI kt ni nh u t vi startup, cung cp thng tin th trng v Startup tim

nng cho cc nh u t trong & ngoi nc, cc nh u t thin thn, cc qu u t

VSCI
Cn vn mi, o to Cn thng tin
Vn Serie A, B Lc Startup Cn Startup tt
T vn + seminar/workshop
Startups Vn mi, ku gi vn mi & Serie A Nh u t
 VISION TM NHN

Accelerator
(Stage 2:
seedfund+co-
working space,
mentoring
program)

Consulting &
Fundraising
(Stage 1
Startup, mentors,
partners,
investors
Crowdfunding networks)
Fund
Platform Management
(Stage 3) (Stage 4)
 ROADMAP L TRNH

Stage 1 Cng ty t vn v ku gi vn u t cho startup

- Mentoring program & fundraising (mentors + strategic partners+ investors network + Demoday)
- Crowdfunding

- T chc 3 DemoDay ku gi vn mi/ 1 nm - 3 thng 1 ln

- T chc 1 DemoDay ku gi vn serie A - 1 nm/1 ln (vo cui nm)

Vision - cng ty t vn khi nghip ku gi vn uy tn cho startup

Stage 1 Stage 2,3,4 Cng ty t vn, u t seedfund & ku gi dng vn ln cho startup

(Vietnam Startup Accelerator)

(khi c c i tc c ng chin lc, qu u t ng sau - a venture partner)

-Seed Fund + Accelerator program (mentors + strategic partners + investors network + Co-working
Space + Demoday)

- Chy 2 bootcamp 1 nm (2 ngy DemoDay ku gi vn serie A)

1 bootcamp = 4 thng, + 2 thng hu bootcamp

Vision Accelerator uy tn v thnh cng nht Vit Nam

 MISSION NHIM V

MENTORING ACCELERATING - FUNDRAISING

Source Deal Seed-fund

Valuation Mentoring
Due Diligence Fundraising
 CORE VALUES GI TR SCI TO RA

Li nhun cho cc nh u Li ch cho h sinh thi khi

t c nhn, qu u t nghip & u t mo him

Li nhun cho cc c ng Ngun vn cho cc doanh

SCI nghip, d n
 NT NT

NT NT

Doanh DOANH
nghp NGHIP

NT NT

NT NT

PHN 1 - M HNH HOT NG SCI

(BUSINESS MODEL)
 BUSINESS INTRODUCTION - GII THIU

o to, t vn, thm inh, nh gi startup, kt ni startup vi mentors v cc i

tc chin lc: SCI s t vn, nh gi, thm nh startup, kt ni startup vi
mentors v i tc chin lc, gip startup hon thin m hnh kinh doanh, sn
phm/prototype, ti liu ku gi vn

u t vn mi & ku gi vn mi (seed fund): u t vn mi/ ku gi vn mi t

cng ng, t cc nh u t c nhn, qu u t cho cc hot ng kinh doanh ca
doanh nghip khi nghip, doanh nghip va v nh. SCI s lc v t vn cho
startup hon thin m hnh kinh doanh v h s ku gi vn, t chc Demo Day gii
thiu startup ti cc nh u t

M hnh ca hnh thc gp vn (crowdfund): Khi startup cn vn, h gii thiu

phng n kinh doanh ca mnh mt cch cng khai ra cng ng qua trang web
ca SCI vi nhng mc tiu c th, r rng. SCI s lc v t vn cho startup hon
thin m hnh kinh doanh v h s ku gi vn. Cc nh u t/ cng ng t cn
nhc, ty theo nhu cu v nng lc u t ca mnh ti tr vn cho cc d n.

Ku gi u t vng Serie A & B: SCI s gip startup ku gi dng vn ln t cc qu

u t trong nc v nc ngoi.
 WHAT WE DO - SCI CUNG CP G?

1. Cung cp cng c kt ni:

Platform kt ni startup v nh u t (Website)
Kt ni startup v th trng (ch ng qung b)
To knh kt ni gia nh u t v th trng (t qung b)
Kt ni nh u t vi nh u t (th trng mua bn chuyn nhng)
2. Dch v qun l, t vn (dnh cho nh u t)
Qun l ti khon
Qun l thanh ton
T vn u t
y thc u t
Qun l danh mc u t
3. Thm nh, u t, h tr
Thm nh d n kinh doanh/startup
Kt ni startup vi c vn & cc i tc chin lc
H tr thc y doanh nghip (Mentoring program)
Ku gi vn cho doanh nghip (DemoDay, Fundraising)
u t vn mi (SCI t u t vo cc doanh nghip)
 CCH SCI KT NI STARTUP VI NH U T?

1. DemoDay

Gii thiu startups ti nh u t trong mng li ca SCI v cc nh u t bn ngoi

qua s kin DemoDay.
Mt nm SCI t chc [3] t Demoday ku gi vn mi t $10K-$100K
Demoday SerieA ku gi vn t $100k-$1milion vo cui nm.
6-8 i s trnh by/ pitching trong ngy DemoDay

2. Direct - Kt ni trc tip vi cc nh u t trong network ca SCI

- Gii thiu startup ti tng c nhn, qu u t trong mng li ca SCI

3. Crowfund- Cc nh u t t tm n startup qua crowdfunding platform

- SCI xy dng platform kt ni cc nh u t vi startups online

 CCH SCI KT NI MENTORS?

Mentors-in-house: 4-5 chuyn vin cao cp phn tch v thm nh d n, mentoring v kt

ni startup ti cc i tc chin lc v cc qu u t nc ngoi

Mentors community: Hp ng chuyn gia vi SCI cam kt mentoring mi d n trong vng

6 thng, khng qu 4h mt tun (office hours) v c tr t [1%-1.5% equity d n]/[tng s
mentors ca d n
 CCH SCI THU HT STARTUP?

1. d n, doanh nghip tm thy SCI:

Startup tm n SCI: Startup apply trc tip qua web/ crowdfunding platform ca SCI

Giai on 1: da trn sc ht t mng li mentors, mentoring program, investor, strategic

partner, Demoday, v cc case thnh cng
Giai on 2: t chng trnh accelerator, seed fund, mng li mentors, investor, strategic
partner, Demoday, startup alumni, v cc case d n nhn c vn u t ln
Giai on 3: t tn tui xy dng c ca SCI, mng li mentors, investors, partner,
crowdfund, Demoday, Startup Alumni

SCI tm startups
Xy dng i ng tip nhn & tm kim startup
Qua mng li startup (Anumni) gii thiu
Qua cc knh i tc chin lc, cc trng i hc

2. To s tin tng:
H thng cc cam kt r rng, minh bch, c gi tr php l gia SCI v doanh nghip.
ng k hoc bo h tng u t cho doanh nghip
To s tin tng thng qua cht lng t vn, chng trnh mentoring
To s tin tng thng qua kt qu gi vn
To s tin tng thng qua cht lng h tr khi nghip, kt ni i tc chin lc
 MENTORING PROGRAM CHNG TRNH O TO?
Seminar/Workshop:

Seminars/Workshops - Hu ht cc sng th 7 hng tun t 9:30 AM 11:30 AM, SCI s

mi cc chuyn gia trong cc lnh vc startups n chia s vi startups trn 1 ch c
th. Nhng workshop ny c thi lng 1 gi, sau l thi gian giao lu t do gia
khch mi v startups, cng nhau trao i tng v tho lun ring su hn cho tng
nhm.

Weekly startup meeting with SCI: Cc bui hp hng tun vi startups: iu g t

c v iu g chng ta cha t c?

Main events (S kin chnh): Orientation Day, Prototype Day, Demo Day

Cc chuyn gia/ Executives-in-Residence (EIR): startups s c lm vic trc tip vi

cc chuyn vin nhiu kinh nghim ca SCI (fulltime).

Company Mentor: Startups s c lm vic vi cc c vn ca SCI, c gi lm vic

ring trong tun (Office hours).

Trong 3 thng lm vic tp trung, startups s c t vn v c lm vic vi cc c vn

ca chng trnh, c c hi tip xc vi nhiu nh u t trong v ngoi nc, cc qu
u t mo him, cc i tc chin lc pht trin kinh doanh, cc knh phn phi.
 STARTUP SELECTION CCH SCI LA CHN STARTUP?

Network Startups

Mentoring/
Acceleration
program

$$$ Investors
Start Ups tt
sn phm tt
13
 STARTUP SELECTION CCH SCI LA CHN STARTUP?

1. Tm kim d n: SCI tm kim cc d n u t kh thi thng qua mng li ca

mnh hoc do cc doanh nghip, nhm kinh doanh t mang ti.

2. Chn lc d n: Hi ng tuyn chn s chn cc d n iu kin a ln

v lp phng n gi vn. K kt cc tha thun gia doanh nghip v SCI

3. T vn v lp phng n gi vn: bao gm r sot, hon chnh tng kinh

doanh, h s ku gi vn, kt ni mentor & t chc seminar/workshop. Lp
phng n kinh doanh. C cu vn cn huy ng. Tin gii ngn.

4. Gi vn d n: D n c phng n gi vn bt u c hon thin h s

gii thiu v a ln cc cng c trc tuyn: website, mobile app gii thiu
vi nh u t. SCI cng bt u chy chng trnh qung b d n. T chc
Demo Day theo tng t ku gi vn cho doanh nghip khi nghip
 MONETIZATION - NGUN THU CA SCI?

Ph dch v bng tin: l khon thu tnh theo doanh thu ku gi vn thnh cng
c tnh vo startup sau khi gi vn thnh cng.

Ph dch v bng Equity: l c phn c nh ca mi d n gi vn qua SCI. Phn

equity ny c th chuyn ha thnh tin thng qua cc vng u t sau vi k vng
tng gi t 3x-5x.

Doanh thu t vic t doanh (t u t seedfund): SCI c th t u t vo cc

doanh nghip. Phn equity ny c th chuyn ha thnh tin thng qua cc vng
u t vi k vng tng gi t 5x-10x.

Doanh thu t nhn y thc u t: nhn y thc t cc t chc, c nhn u t

vo cc d n m SCI nh gi c hiu qu tt (ly 20-25%).

Doanh thu t li nhun doanh nghip: l li nhun c chia theo t l vn gp t

cc doanh nghip m SCI c c phn
Doanh thu qung co, ti tr
 HOW IT WORKS-SCI HOT NG NH TH NO?

Startup apply/ quy trnh tuyn chn

Startup apply qua web (online) v khng cn theo t, lin tc. SCI c mng li evaluators l cc
chuyn gia nhiu nm kinh nghim trong tng lnh vc chm im la chn startups, startups qua vng 1
ny s c phng vn, startup qua vng phng vn s c k hp ng vi SCI. Startups qualified
s c chp nhn post trn platform gi vn cng ng v web ca SCI v tham gia chng trnh
mentoring program. Mi startup c th chn 2 mentors-community c vn cho team (optional) .

Startups apply cho vn mi, c th apply lin tc khng cn theo t tuy nhin h nn apply trc cc
ngy DemoDay 3 thng c th c thi gian xy dng ti liu v iu kin ra ngy DemoDay
theo k hoch nu khng mun ch n t sau

Vi phng thc ku gi vn mi ($10K-100K) qua DemoDay:

SCI t chc DemoDay ku gi vn mi: [3-4] ln/1 nm (3 or 4 thng1 ln).

Startups c nhn vo cn hon chnh c b ti liu gi vn (biz model, biz plan, financial projection,
pitchdeck, executive summary) v iu kin tt nghip mi c pitching ti ngy DemoDay,
startup no khng iu kin s phi ch n Demo sau.

6-8 startup s c ra mt ngy DemoDay (30/1 team). Mi deal thnh cng SCI ly 3.5% equity v 5%
ph dch v
V d: 1 deal thnh cng: nh u t c 10% equity=$10K; SCI s c 3.5% equity; mentors-
community c 1.5% tng max l 15% equity/1 d n; Startup nhn $9.5K; SCI nhn $0.5K

Phng thc ku gi vn mi qua network cc nh u t ca SCI

Mi deal thnh cng SCI ly 3.5% equity v 5% ph dch v
 HOW IT WORKS-SCI HOT NG NH TH NO?

Deal serie A/B vi cc qu u t trong network ca SCI

SCI s lm vic vi statup hon thnh b h s ku gi vn serie A, v quy trnh thm nh due
diligence (technical diligence, financial diligence, legal diligence).

Mi deal thnh cng SCI ly [4]% bng tin, v [1]% equity. Ngoi ra nu SCI c th ku gi s tin ln
hn theo tha thun th khon chnh lnh ny s c chia theo t l 50/50 cho SCI

V d: 1 deal ku gi vn $150K = 10%, SCI ku gi vn thnh cng vi $200K = 10%

SCI s nhn c 4%*150K = $6K ; 1% equity c phn pha long, v 25K tin chnh lch t khon
chnh lnh 50K ku gi c

Phng thc ku gi vn serie A qua ngy DemoDaySerieA cui nm

Startups nhn c u t vn mi t DemoDay1 v 2 c th sang c giai on ku gi vn
serie A, ngoi ra SCI c th cn c nhng startup ku gi serie A khc vn cha thnh cng c th gp
trong ngy DemodaySerieA cui nm ny. Deal thnh cng vn theot t l trn 4% ph, 1% equity

Trc tip qua crowdfunding platform ca SCI

SCI thu ph dch v bng tin 5% cho deal t 10K-100K v 4% cho deal trn 100K
SCI ly 3.5% equity cho startup vi nh gi di $200K v 1% vi startup c nh gi > $200K

y thc u t qua SCI

T 20-25% doanh thu ca thng v u t s c nh u t trch li cho SCI sau khi exit thnh cng
 TECHNOLOGIES - SCI KT NI TH NO?

S dng cc cng c trc tuyn

Website (demo) + crowfunding platform
http://vsademo.clackng.com/
PHN 2 T CHC THC HIN
(EXECUTION)
 SHAREHOLDER STRUCTURE - VN V C CU C NG

Vn iu l SCI: 5 t ng

C cu s hu:

Nhm sng lp vin 45%, h s 1.0

C ng vo thi im thnh lp cng ty [10-30]%: h s 1.0+

C ng thng [25-45]% (pht hnh sau): h s 2.0

C cu vn iu l c th thay i ty theo tnh cht ca c ng sng lp

Hn ch chuyn nhng: 2 nm
 TEAM - I NG THC HIN

Mr. Huy Pham, PhD Mr. Cong Vu, MBA Mr. Duy Doan
EIR, Co-founder EIR, Co-founder EIR, Co-founder

Duy on fulltime Mr. Ti Parttime

Huy Phm Fulltime Ms. Hnh Partime
Ms. Huyn fulltime Mr. Cng Part-time
 MASTER PLAN - K HOCH TRIN KHAI

Hot ng/thi gian Nm 2014-2015

(thng) T12 T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11

Giai on chun b

Tin gp vn 735,000,000 735,000,000

Thnh lp cng ty: hon thnh php l,

c ng gp vn, thu vn phng, sa
sang, i vo hot ng, b sung nhn s
Xy dng web/crowdfunding platform
Xy dng b ti liu core ( h thng ti
liu
quy trnh thm nh, chm im, nh
gi, u t)
Xy dng mng li mentors, startup
founders, speakers

Xy dng mng li Investors, strategic

partners
Xy dng cc mu hp ng, tha
thun

Giai on trin khai

Maketing
M tuyn chn startup cho DemoDay1
M tuyn chn startup cho DemoDay2
M tuyn chn startup cho DemoDay3
Vn hnh thng xuyn
 FINANCIAL PROJECTION- K HOCH TI CHNH

n v: triu ng

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Tng Y1
Chi ph theo tng thng 169 209 181 249 249 249 249 249 249 249 249 249 2,800
Doanh thu theo tng thng 0 0 0 0 264 0 0 264 756 0 264 0 1,548
P&L -169 -209 -181 -249 15 -249 -249 15 507 -249 15 -249 -1,252
Thu thu nhp doanh nghip 0 0 0 0 0 0 0 0 0 0 0 0 0
Account balance 1,316 1,857 2,426 2,912 2,927 2,678 2,429 2,444 2,951 2,702 2,717 2,468 2,468

M13 M14 M15 M16 M17 M18 M19 M20 M21 M22 M23 M24 Tng Y2
179 179 179 179 179 179 179 179 179 179 179 179 2,148
0 1,584 0 192 72 0 0 264 1,512 0 72 1,272 4,968
-179 1,405 -179 13 -107 -179 -179 85 1,333 -179 -107 1,093 2,820
0 0 0 0 0 0 0 0 0 0 0 0 620
2,289 3,694 3,515 3,528 3,421 3,242 3,063 3,148 4,481 4,302 4,195 5,288 4,668

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Tng vn

Y1
Tin gp vn ca c ng
(venture partner) vo ngay
ti thi im thnh lp cty 735 735 1,470
Tin vn gp t c ng
sng lp 750 750 750 2,250

Xem file phng n ti chnh!!!

PHN 3 GP VN/ U T VO SCI
WHY THIS DEAL?
 WHY THIS DEAL - TI SAO GP VN/U T VO SCI?

SCI xy dng crowd-funding platform & accelerator platform

SCI c mng li startups, cc portfolio thnh cng
SCI c mng li i tc truyn thng trong cng ng startup
SCI c mng li cc qu u t uy tn nc ngoi, mng li cc nh u
t thin thn t cc nc: Nht, Sing, Thi, H Lan, Nga, M
SCI c mng li cc i tc chin lc, cc cng ty cng ngh trong nc
Hi ng thm nh gm cc chuyn gia hng u trong ngnh c nhiu nm
kinh nghim v tng thnh cng trong cc lnh vc trong ngnh
H thng chun ha v quy trnh ti liu o to, t vn, thm nh startup,
cc vn bn php l, H, tha thun
i ng c tn tui trong cng ng startup, nng ng v nhiu kinh
nghim, tng gi vn thnh cng nhiu thng v ln
Legal Due Diligence Marketing & Portfolio support
Financial Due Diligence Fundraising services
Technical Due Diligence
25
 CURRENT PORTFOLIO

Startup k hp ng t vn
4231.vn, Olymsearch, Ig9, Astro, Cyanbrick, Lozi, Vnplay

Startup c th kt ni

26
 CURRENT PORTFOLIO

4231.vn

3 founders

Trang thng tin chuyn su v bng

Business model: Lm Mobile app,

cha game v ni dung
Bn free: khng game, c qung co
Bn mua: c game, khng qung co

Status: c cng ty Thi hi mua

27
 CURRENT PORTFOLIO

Olymsearch.com
3 founders

Cng c tm kim su cho TMT

Model: Lm i tc chin lc
cc trang TMT

Status: ang m phn vi

Vingroup v FPT Sendo lm i
tc chin lc

c qu u t M hi mua

28
 CURRENT PORTFOLIO

Cyanbrick.com
2 founders
Cng c Tm thu
nh trn in
thoi
Status: ra sn
phm, ang ch
seedfund

29
 SELECTION COMMITTEE - THNH VIN HI NG THM NH

Trn Hi Linh - Gim c FPT Online Sendo

Phan So Nam CEO Chairman VTCOnline
Dng Minh Vit Deputy Director Vinecom
Trng Tr Vnh Manager Vinecom
Nguyn Vn Tun Gim c Ecommerce VCCorp
Vinh Nguyen Investment Analysis Duxton
Quang Nguyen Deputy Director Mwork
Ngo Minh Hai (PhD) Managing partner - PVNi
Trn Lng Sn CEO - Vietsoftware
MENTORS NC NGOI KT NI

31
STRATEGIC PARTNERS - I TC CHIN LC
PR NETWORK - I TC TRUYN THNG
 I TC INVESTOR THIT LP QUAN H

IDG Ventures Vietnam FPTOnline (seeking for M&A)

PVNi
Duxton Asset Management (Singapore)
Dutch Bank Investment Department
Vinecom (seeking for M&A)
Goldman Sachs (US)
Innoform (Singapore media corp)
Rikkei Soft (Japan Seeking for M&A)
RockRiver Investment (Vietnam Portfolio
management for Dutchbank)
Luxeys (Japan Seeking for investment)
 (KNOW HOW) - H THNG TI LIU QUY TRNH

Cm nang hng dn u t, quy trnh thm nh d n, cc form mu biu

hp ng, tha thun, nh gi, quy trnh chn lc chm im d n, chng
trnh o to & cc ti liu quan trng ni b

1. Application form tuyn chn startups

2. Cc form chm im, tiu ch thang o startups (nh gi i ng
khi nghip, th trng, sn phm/dch v, k hoch ti chnh, tnh
kh thi & qun tr ri ro, tng kt nh gi)
3. Bng biu, phng php nh gi startups
4. Quy trnh thm nh Due diligence process
5. Cc form mu biu hp ng , tha thun, quyn mua c phn
6. Chng trnh o to accelerator
7. Cc mu xy dng ng gi ti liu xin vn u t (biz model, biz
plan, executive summary, financial projections, pitchdeck) theo
chun cc qu u t nc ngoi
8. Cc mu bo co nghin cu th trng
 CNG VIC ANG THC HIN

Xy dng website/crowd-funding platform

Lp h s thnh lp cng ty
K tha thun hp tc t vn v tm i tc u t cho 6
startups
Kt ni bc u vi cc i tc chin lc, v cc qu
u t
Kt ni bc u Mentors v startups

36