Introduction: Hair Care Industry

Mainly dominated by hair oil segment which constitutes half of the

overall market
8% of the total market (Rs. 91.5 billion) is constituted by hair care
products out of the total Rs. 1,611 billion FMCG market according to
Nielsen Retail Audit Report
Hair Care industry growing at 14%, which is slightly higher than the
overall industry average of 13.4%
Demand for customized offerings has created niche segments in the
hair oil category
Usage of hair oil is perceived as a typical Indian traditional habit