Name: Nauroz Khan

Class: BBA 7th

Subject: Entrepreneurship
Topic: Feasibility Planning
Teacher: Sir.Atiq
Date: 13-12-2010
 Entrepreneurship
Is derived from the French word
entreprender which means to undertake
refers to individual who take the risk.

Definition: An entrepreneur as a person who pays a

certain price for a product to resell it at an uncertain
price, thereby making decisions about obtaining and
using resources while consequently assuming the risk
of enterprise.
 Feasibility Plan
A) Feasibility study is the decision making
criteria concerning with products or services,
markets and finances.

B) Envision the future of the business rather

than narrowly on present.

C) The study that gives information needed to

investors/bankers for their decision.
 Fundamental of FP
A) Developing a Good Plan.

B) Protecting Business.

C) Making the Plan Readable.

 Elements of Feasibility Plan
This model is generally adaptable to
most types of new venture.

There are eight elements of feasibility

plan which are below:-
 1. Executive Summary
Venture Define.
Product or Services.
Market Characteristics.
Entrepreneurial Team.
Financial Summary.
No longer than three pages.
 2. Business Concept
Purpose of the Venture.

Objectives of the Founder.

Competency of the Firm.

Technological Profile.
 3. Product and Services
Function and nature of the product and
services.

How it works.

Material cost.

Method of production.
4. Market Research and Analysis
Identify Potential Customers.

Evaluate Markets.

Analyze Competitors.

Describe Assumption.
 5. Market Plan
Product and Services.
Pricing System.
Promotional Mix.
Distribution Channels.
Services and Warranties.
Marketing Leadership.
6. Manufacturing and Operations
Facilities.
Inventory.
Human Resources.
Operations.
Other Issues.
 7. Entrepreneurial Team
Profile of Founders and key
Personnel.

Investors.

Management Roles.
 8. Financial Documentation
Financial statement for income and
expenses.

Cash flows, assets and liabilities.

Break-even-projections.

Start-up underwriting needed.