BUSSINESS PLANNING*

*) Materi dan slide diadaptasi dari _www.office.microsoft.com_dengan perubahan

Disampaikan Dalam Diskusi Kelas

Mata Kuliah Ekonomi Manajerial
Dosen Pengampu :
Prof. Dr. Suhendar Sulaeman
Oleh :
Biyah Djauhar
Irvan

SEKOLAH PASCA SARJANA

UNIVERSITAS MUHAMMADIYAH JAKARTA
2014
What Is Bussiness planning?
Written description of your business's future.
It desribes what you plan to do and how you plan
to do
It helps to perform a number of tasks for those who
write and read them.
Who Needs Bussiness Plan?
Anybody who begins or extends a venture that will
consume significant resources of money, energy or
time, and that is expected to return a profit, should
take the time to draft some kind of plan (bussiness Plan)
Why?
Business plan is not only a fund raising tools, but its a
tool for understanding how your business is put
together.
You can use it to monitor progress, hold yourself
accountable and control the business's fate. And of
course, it's a sales and recruiting tool for courting key
employees or future investors.
its usefull to review everything at once: your value
proposition, marketing assumptions, operations plan,
financial plan and staffing plan.
Mission Statement
Clearly state your companys long-term mission.
Try to use words that will help direct the growth of
your company, but be as concise as possible.
The Team
List CEO and key management by name.
Include previous accomplishments to show that these
are people with a record of success.
Summarize number of years of experience in this field.
Market Summary
Summarize your market in the past, present, and future.
Review those changes in market share, leadership,
players, market shifts, costs, pricing, or competition
that provide the opportunity for your companys
success.
Opportunities
Identify problems and opportunities.
State consumer problems, and define the nature of
product/service opportunities that are created by
those problems.
Business Concept
Summarize the key technology, concept, or strategy on
which your business is based.
Competition
Summarize the competition.
Outline your companys competitive advantage.
Goals and Objectives
List five-year goals.
State specific, measurable objectives for achieving your
five-year goals.
List market-share objectives.

List revenue/profitability objectives.

Financial Plan
Outline a high-level financial plan that defines your
financial model and pricing assumptions.
This plan should include expected annual sales and
profits for the next three years.
Use several slides to cover this material
appropriately.
Resource Requirements
List requirements for the following resources:
Personnel
Technology

Finances
Distribution
Promotion

Products
Services
Risks and Rewards
Summarize the risks of the proposed project and how
they will be addressed.
Estimate expected rewards, particularly if you are
seeking funding.
Key Issues
Near term
Identify key decisions and issues that need
immediate or near-term resolution.
State consequences of decision postponement.

Long term
Identify issues needing long-term resolution.
State consequences of decision postponement.

If you are seeking funding, be specific about any issues

that require financial resources for resolution.