MANPOWER :

The manpower involved here are the ladies who belongs from the different
villages like HAJIPUR,JEHANABAD,
MADHUBANI, MUSSORIE, GAYA, SONPUR, DARBHANGA, AARA of
Bihar.
These ladies have the art to make appliqu
in their blood.
A major threat to the Quality Manpower is, as
Appliqu is learn and pursued as a household
hobby, which ends usually with marriage.
According to the survey, we found that Mr. Arun Jain, the owner of Anupam
firm employs around 35-40 ladies for manufacturing purpose.
These ladies in turn are paid approx. Rs.200 to Rs. 250 for a single piece of work.
 MERCHANDISING MIX
The term "merchandise mix" is essentially the product assortment a retail store
offers. It refers to the breadth and depth of the products a given retail store carries
on a regular basis.
The products are bed sheets, cushion covers, fridge covers, pillow covers, wall
hanging, etc.

According to the survey of Anupam Selection (Store) below are the range of
Merchandise :
 Target Market & Target Audience
Target Marketing involves breaking a market into segments and then concentrating
your marketing efforts on one or a few key segments consisting of the customers whose
needs and desires most closely match your product or service offerings.
A Target audience is the demographic of people most likely to be interested in your
product or service.
Target Market of the Khatwa is EXHIBITION Stalls and in various Trade fairs like.

INDIAN INTERNATIONAL TRADE FAIR (IIFT)

Pragati Maidan (Delhi)
Ice skating rink (Kolkata).
and Others. Saras-mela Shot-at- Gandhi-Maidan-
Patna-of a Stall of Applique

Middle Class Peoples , Tourists , Page 3 exhibitions are also target

audience. As there is huge demand of handcraft related to culture
between them.