STUDY ON FACTORS AFFECTING BUYING

BEHAVIOUR FOR LOUIS PHILIPPE SHIRTS

BY---
Biswaroop, Kaushal, Abhisek, Jagmohan
OBJECTIVE
Study the factors affecting buying behavior
of customers for Louis Philippe shirts
Data sources
PRIMARY SOURCES:
Respondents:
working professionals in different
companies within the age group of 22-40
Locations of survey:
Infocity,TCS,Bhubaneswar
Fortune Tower

SECONDARY DATA:
Internet, Company
websites
Study design
Exploratory and Conclusive research
Respondents were asked to reply via rating 44 variables
---23 for cluster analysis
---21 for EXPLORATORY factor analysis
Questionnaire has captured the demographics profile
of the groups thus surveyed.
Data collection
Respondents: 100
Time period: 30 days
Medium of survey:
structured questionnaire fill up
online-survey
Principal findings
The cluster analysis:

The factor analysis:

Conclusion